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Sales Executive

Reed

Coventry · Posted 6 Oct 2026 · 35 applicants

£25,000 per annum, inc benefits
Permanent
Apply now

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Sales Executive

Salary: £25,000 - £28,000 plus bonus
Location: Coventry
Job Type: Full-Time, Office Based

We are looking for an ambitious and driven Sales Executive to join a successful and growing business based in Coventry.

This is a fantastic opportunity for someone with previous B2B sales experience who enjoys building relationships, developing new business and working towards targets. You will be joining a supportive sales team with excellent opportunities for progression and the chance to work with customers in both the UK and internationally.

The Role

As a Sales Executive, you will be responsible for developing new business opportunities while building strong relationships with new and existing customers.

Your responsibilities will include:

  • Identifying and approaching prospective business customers.
  • Making outbound calls to generate new business opportunities.
  • Building strong relationships with prospective and existing clients.
  • Presenting solutions and services to customers based on their requirements.
  • Managing opportunities throughout the full sales cycle, from initial contact through to close.
  • Working towards individual and team sales targets and KPIs.
  • Following up leads and developing potential opportunities.
  • Maintaining accurate customer and prospect information on the CRM system.
  • Producing and maintaining sales reports and databases.
  • Supporting the wider sales team with business development activity.
  • Attending occasional industry events and client meetings, including opportunities for international travel.

About You

We are looking for someone who is confident, motivated and commercially focused.

Ideally, you will have:

  • A minimum of 1-2 years of B2B sales experience.
  • Experience working towards sales targets, KPIs and revenue goals.
  • A successful track record within sales or business development.
  • Confidence making outbound calls and approaching new customers.
  • Strong communication and interpersonal skills.
  • The ability to build rapport and develop professional relationships quickly.
  • Good negotiation and closing skills.
  • A proactive and self-motivated approach.
  • Good IT skills, including Microsoft Office.
  • Previous experience using a CRM system would be beneficial.
  • Previous experience within business development, account management, telesales or new business sales would be advantageous.

What’s on Offer?

  • 25 days holiday plus bank holidays
  • Excellent career progression opportunities
  • Company pension
  • Life insurance
  • Employee Assistance Programme and wellbeing benefits
  • Regular team events and lunches
  • Onsite facilities
  • Free parking

If you are a motivated sales professional looking to develop your career with a growing business, we would love to hear from you.

Apply today with your CV to be considered for this Sales Executive opportunity.

Apply now

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