National Sales Manager - Commercial Building Services

Salary: £68,000-£71,000 + 18% annual bonus

We are seeking an experienced and commercially driven National Sales Manager to lead and grow a technical Commercial Building Services business across the UK.

This is a senior sales leadership role, responsible for developing the national sales strategy, strengthening key customer relationships, identifying new business opportunities and leading a sales team to deliver ambitious commercial objectives.

The Role

You will be responsible for:

• Developing and executing sales strategies to achieve revenue, profitability and market share objectives within the Commercial Building Services sector.
• Managing and growing relationships with existing customers while identifying and securing new business opportunities.
• Building strong relationships with contractors, installers, distributors, consultants, engineering firms and other key stakeholders across the building services market.
• Monitoring sales performance and providing accurate short-term forecasts to support business planning and decision-making.
• Driving the promotion and sale of technical products and solutions, ensuring they align with customer requirements and market opportunities.
• Managing the sales pipeline and maintaining accurate records of prospects, customers, quotations and market activity through CRM systems.
• Identifying and supporting commercial projects from initial opportunity through to successful completion.
• Monitoring market trends, customer requirements and competitor activity, providing insight to support commercial strategy.
• Working closely with Marketing, Customer Service, Product Management and Technical Support teams to deliver value-added solutions and excellent customer service.
• Supporting sales initiatives, promotional campaigns and product launches across the market.
• Preparing and presenting regular business reviews, sales reports and market analysis to senior management.
• Representing the business at customer meetings, industry events, exhibitions and networking opportunities.
• Leading and supporting a national sales team to achieve and exceed sales targets.
• Setting performance objectives and providing ongoing coaching, feedback and development to team members.
• Developing territory plans and account allocations to ensure the sales team is focused on the strongest market opportunities.

About You

You will ideally have:

• Proven experience in sales, business development or account management within Building Services, HVAC, Pumps, Plumbing, Water Management or a related technical industry.
• A strong commercial mindset and a proven track record of achieving or exceeding sales targets.
• Experience developing customer relationships and winning new business in a competitive market.
• Good knowledge of the Commercial Building Services sector and its key stakeholders.
• Experience using Microsoft Office and CRM systems.
• Excellent communication, negotiation and relationship-building skills.
• Strong analytical and problem-solving abilities, with the ability to turn market insight into practical commercial action.
• The ability to work independently while collaborating effectively with cross-functional teams.
• Willingness to travel nationally as required.
• A proactive, results-focused and customer-centric approach.
• Experience selling pumps, technical equipment or engineered solutions into HVAC and Building Services markets would be highly advantageous.
• Strong people leadership skills, with the ability to motivate, coach and develop a high-performing sales team.

What's on Offer

• Base salary: £68,000-£71,000 per annum
• 18% annual performance-related bonus
• Senior national sales leadership responsibility
• Opportunity to shape and grow a significant commercial market
• Exposure to major customers, contractors and industry stakeholders
• Opportunity to lead and develop a national sales team

If you are an experienced technical sales leader with a strong background in Building Services and a proven ability to grow revenue, develop customer relationships and lead sales teams, this could be an excellent opportunity to take the next step in your career.