Sales Manager – Lead and Shape a Commercial Function We are working with a well-established, owner-managed electronics manufacturing business that is looking to appoint an experienced Sales Manager. This is a hands-on leadership role with responsibility for an established team of three Key Account Managers and a BDM. The successful person will bring greater structure, consistency and commercial visibility to the sales function while remaining close to customers and the wider business. The company is not looking to create a rigid or heavily KPI-driven environment. It needs someone who can understand what is working, identify what needs improving and introduce practical processes that support the team. The Role * Take ownership of the day-to-day sales and account-management function. * Lead, support and develop a team of three Key Account Managers and a BDM. * Bring greater consistency to how the team manages customers and commercial opportunities. * Introduce clear sales, forecasting and reporting processes. * Implement a new CRM system. * Improve visibility across customer activity, pipeline, risks and opportunities. * Work closely with senior stakeholders across production, operations and the board. * Remain hands-on with key customers and important commercial discussions. * Work alongside a dedicated Business Development Manager focused on winning new OEM customers. * Bring new ideas to the table and help shape the future direction of the sales function. About You * Previous experience leading a sales, commercial or Key Account Management team. * A background in electronics manufacturing, CEM/EMS or a similar technical manufacturing environment would be highly desirable. * Comfortable working with both established OEM customers and smaller, growing businesses. * Experience introducing or improving sales processes, forecasting and CRM usage. * Commercially focused with a strong understanding of customer relationships, margins and operational requirements. * Able to challenge stakeholders appropriately and stand your ground when required. * A practical, adaptable and hands-on leadership style. * Comfortable operating with autonomy within an owner-managed business. * Able to introduce structure without creating unnecessary bureaucracy. The Opportunity This is an opportunity to take genuine ownership of a sales function rather than simply inherit an established structure. The business offers a flexible, non-corporate working environment where people are trusted to make decisions and encouraged to contribute ideas. You will have the autonomy to assess the current operation, implement improvements and influence how the commercial function develops. If you have experience leading sales teams within electronics or technical manufacturing and would be interested in discussing the opportunity confidentially, please get in touch