Area Sales Manager – Covering Midlands & South West New Business Sales | Industrial & Technical Solutions | Competitive Salary + Bonus + Company Car A leading European manufacturer is seeking an ambitious Area Sales Manager to drive growth across Midlands & The South West territory This is an excellent opportunity for a proactive sales professional with a proven track record of winning new business within an industrial, engineering or technical environment. Supported by a respected international organisation, you will have access to a comprehensive product range, competitive pricing, substantial stock availability and a highly experienced technical support team. The successful candidate will be responsible for developing new business opportunities, growing existing customer relationships and increasing market share throughout the territory. Key Responsibilities Identify, target and secure new business opportunities across the Midlands. Develop and maintain strong relationships with customers and key decision-makers. Manage and grow existing accounts while increasing spend and share of business. Deliver consultative sales solutions tailored to customer requirements. Achieve and exceed sales and profitability targets. Work collaboratively with internal technical and commercial teams to maximise opportunities. Essential Requirements Previous B2B sales experience within an industrial, engineering, manufacturing or technical sector is a prerequisite for this role. Applicants must also demonstrate: A strong background in new business development. Excellent communication, negotiation and relationship-building skills. Commercial awareness and a results-driven mindset. The ability to work independently and manage a sales territory effectively. Strong organisational and time management skills. A full UK driving licence. Willingness to travel throughout the UK and occasionally within Europe for product training and business meetings. What's on Offer? Competitive basic salary expected to be in the region of £39 -45K Attractive monthly sales and profit bonus scheme Company car Mobile phone Laptop and tablet Comprehensive product and technical training Ongoing career development opportunities The Ideal Candidate This role will suit a driven sales professional who enjoys identifying opportunities, opening new accounts and building long-term customer partnerships. If you thrive on delivering results and want the autonomy to make a genuine impact within a growing business, we'd like to hear from you. INDAB