This role suits someone who enjoys both opening doors and building the trust needed for repeat sales. What you will do - Build and manage a healthy pipeline of prospective customers, from first contact through proposal, negotiation and close. - Develop relationships with buyers, operators, distributors and other relevant partners across the food and beverage market. - Understand each customer's needs and present a clear commercial case for the products or service offering. - Grow existing accounts through regular contact, strong service and well-timed opportunities for additional business. - Prepare forecasts, track activity and use customer feedback and market insight to guide sales priorities. - Work closely with internal teams to support onboarding, resolve commercial issues and deliver a reliable customer experience. What we are looking for - At least three years of relevant sales experience, including hands-on experience in food and beverage. - A track record of winning new business and growing customer accounts, with confidence managing a sales cycle independently. - A practical understanding of how customers in the sector buy, evaluate and work with suppliers. - Strong communication, negotiation and relationship-building skills, with good organisation and follow-through. - Comfortable using sales data and a CRM or similar tools to manage opportunities and report progress. - Fluent professional English. (another language like italian or spanish will be a plus) Package and application The package is a £38,000 annual base salary plus a £10,000 annual bonus linked to agreed performance objectives