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B2B Sales Executive (Food / FMCG)

FindCore

Llandudno · Posted 19 Oct 2026 · 7 applicants

£30,000 - £60,000 per annum
Permanent
Apply now

Join an established food and drink business and build long-term trade relationships across the UK.

FindCore are thrilled to be assisting an established food and drink business with the recruitment of a B2B Sales Executive.

Permanent, full-time position with UK-wide responsibility, combining remote working with regular customer visits and travel.

Salary:

£30,000 basic salary + 3% commission on all accounts secured + business travel expenses + additional benefits

This is a proactive new-business sales role focused on developing trade customers across the UK, representing established food and beverage brands and building long-term commercial relationships.

Key Responsibilities:

  • Identify, approach and win new trade customers across the UK.
  • Develop relationships with independent retailers, cafés, coffee roasters, wholesalers, hotels and hospitality businesses.
  • Generate new business through telephone calls, email, networking, referrals and trade shows.
  • Arrange face-to-face meetings with prospective customers.
  • Present and sell food and beverage products to trade customers.
  • Follow up quotations, samples and enquiries to convert prospects into paying customers.
  • Develop existing accounts and encourage repeat orders.
  • Identify new markets, sales opportunities and potential distribution partners.
  • Maintain an accurate sales pipeline and customer records.
  • Report on sales activity, opportunities and results.
  • Work towards agreed sales targets and contribute to continued business growth.
  • Attend relevant trade shows and industry events.

Skills & Experience Requirements:

  • Previous experience within B2B sales, business development or account management.
  • Proven ability to generate and win new business.
  • Experience selling food, drink, tea, coffee, FMCG or related products would be highly advantageous.
  • Experience selling to independent retailers, cafés, wholesalers or hospitality businesses would be particularly relevant.
  • Strong prospecting and lead-generation skills.
  • Confident communicating with customers by telephone, email and face-to-face.
  • Strong negotiation and relationship-building ability.
  • Commercially minded, proactive and target-driven.
  • Comfortable managing your own territory and workload.
  • Full UK driving licence required.
  • Willingness to travel regularly throughout the UK.

Benefits:

  • £30,000 basic salary.
  • 3% commission on all accounts secured.
  • UK-wide territory with significant autonomy.
  • Flexible / remote working opportunities.
  • Business travel expenses covered.
  • Opportunity to represent established food and beverage brands.
  • Freedom to develop your own sales strategy and customer base.
  • Long-term progression as the national trade customer portfolio grows.

Please apply.

Apply now