Digital Marketing Executive

• Location: West Sussex
• Job Type: Full-time
• Salary: £28-35k

Are you a Digital Marketing Executive looking to join a creative team to enhance their online marketing efforts. The ideal candidate will be pivotal in driving brand awareness, generating leads, and improving customer engagement across various digital channels.

Day-to-day duties of the role:

• Plan, implement, and manage digital marketing campaigns across multiple channels such as SEO, PPC, email, social media, and display advertising.
• Monitor and analyse campaign performance using tools like Google Analytics, and report on ROI and key KPIs.
• Manage and optimise paid advertising campaigns across platforms like Google Ads, Meta Ads, and LinkedIn.
• Support the content strategy by creating and scheduling engaging content across websites, blogs, and social platforms.
• Conduct keyword research and implement SEO best practices to enhance organic visibility.
• Manage social media accounts, including content planning, posting, and engagement.
• Assist in email marketing campaigns, from creation to performance tracking.
• Collaborate with internal teams and external agencies to ensure brand consistency and campaign effectiveness.
• Stay updated with the latest digital marketing trends, tools, and technologies.
• Support website updates and improvements to enhance user experience and conversion rates.

Required Skills & Qualifications:

• Proven experience in a digital marketing role or similar.
• Strong understanding of digital marketing channels and techniques.
• Experience with analytics tools like Google Analytics and Google Search Console.
• Familiarity with paid advertising platforms such as Google Ads and Meta Ads.
• Excellent written and verbal communication skills.
• Strong analytical mindset and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Desirable skills include experience with CMS platforms like WordPress, knowledge of email marketing platforms like Mailchimp or HubSpot, basic understanding of HTML/CSS, experience with marketing automation tools, and graphic design skills using tools like Canva or Adobe Creative Suite.

Benefits:

• Competitive salary and benefits package.
• Opportunities for career progression.
• Ongoing training and professional development.
• A collaborative and dynamic working environment.

Please apply online now if you are interested in being considered for this role.