Marketing Manager – Content & Growth

Location: Fully Remote

Salary: Up to £37,000

Type: Full-Time

We’re looking for a creative and commercially minded Marketing Manager to join a growing, founder-led coaching business.

Working closely with the founders, you’ll take ownership of marketing activity and help turn ideas, expertise and coaching programmes into compelling campaigns and content that generate interest, leads and ultimately sales.

This is a hands-on role. We’re looking for someone who can think strategically but is equally comfortable getting involved in the execution.

What You'll Be Doing

• Developing and managing the overall marketing and content strategy
• Working closely with the founders to understand business goals, offers and target audiences
• Creating engaging content across multiple formats and channels
• Writing marketing copy, emails, landing pages, articles and campaign messaging
• Developing campaigns to generate leads for coaching programmes
• Building and improving marketing funnels and customer journeys
• Supporting programme, product and campaign launches
• Managing email marketing and lead nurture campaigns
• Repurposing founder expertise, calls, webinars and other material into high-quality content
• Working closely with the sales team to align marketing activity with commercial objectives
• Monitoring campaign performance, leads and conversions
• Testing messaging, offers and campaigns to improve performance
• Identifying new opportunities to grow the brand and generate demand

About You

We’re looking for someone with experience across content marketing, digital marketing, growth marketing or demand generation.

Experience within coaching, consulting, education, personal development or another founder-led business would be particularly relevant.

You’ll ideally have:

• Strong copywriting and storytelling skills
• Experience creating content that generates leads and enquiries
• An understanding of marketing funnels and customer journeys
• Experience with email marketing and nurture campaigns
• Good commercial awareness and an understanding of conversion
• Strong organisation and the ability to manage multiple projects
• A proactive approach — bringing ideas rather than waiting for instructions
• An understanding of AI tools and how they can improve marketing workflows

What's On Offer

• Salary up to £37,000
• Fully remote working
• Opportunity to work closely with the founders
• Significant ownership over marketing activity
• Creative freedom to test new ideas and campaigns
• The opportunity to grow alongside the business

We’re looking for someone who understands that great marketing needs to do more than look good — it needs to generate attention, build trust and create revenue.

If you’re a hands-on marketer who enjoys turning ideas into campaigns and campaigns into measurable growth, we’d love to hear from you.