Senior Digital Marketing Executive

A global law firm in the City is seeking a Senior Digital Marketing Executive to take ownership of digital marketing delivery within its BD team. This is a stand-alone specialist role, leading the digital workstream while collaborating across CRM, email marketing, events, brand and design.

What’s On Offer:

• Salary to £50,000
• Hybrid working (3 days office / 2 days remote)
• Excellent employee benefits
• City location / Bank

Senior Digital Marketing Executive – What You’ll Be Doing:

• Own the day-to-day management and development of the firm’s WordPress website, including content, user access, updates and requests
• Drive the digital marketing roadmap, delivering priorities in partnership with the Head of Marketing Operations & Digital
• Lead website enhancements, digital campaigns and projects, coordinating stakeholders, agencies and suppliers
• Manage the digital agency and website development, including personalisation, multilingual content and automation
• Advise Partners and M&BD teams on digital best practice, SEO, content and AI discoverability
• Collaborate with Communications to analyse social media performance and support Vuture campaign delivery
• Lead cross-functional digital projects, managing stakeholders, dependencies and delivery
• Evaluate digital platforms and suppliers, coordinating IT, Cyber, Risk, commercial and data protection reviews
• Drive SEO and website optimisation to improve search performance and AI visibility
• Oversee website security, cookies, consent and data protection compliance across digital platforms, forms and tracking
• Maintain digital governance, documentation, approval processes and audit trails
• Monitor performance through Google Analytics and Looker Studio, delivering dashboards and actionable insights

Senior Digital Marketing Executive – What We’re Looking For:

• Extensive digital marketing experience within a law firm is essential, including website, project, agency or supplier management
• Experience using a CMS, ideally WordPress, and improving corporate websites
• Strong understanding of SEO, digital content and AI-driven discovery
• Experience using GA4 and Looker Studio to analyse performance and recommend improvements
• E-marketing and CRM experience, ideally with Vuture and InterAction
• Basic HTML and CSS skills desirable