Social Media Lead

About Our Client

Our client is building the next-generation wearable. All other wearables on the market read your body, they hand you your data, and assume this information is in itself the intervention. They are building something different. The first wearable that reads your body and then does something about it.

The Role

You will own our client’s presence on TikTok, Instagram, YouTube Shorts, and LinkedIn end to end – strategy, calendar, scripting, shooting, editing, posting, community, and analytics. Increasingly, you’ll own how they show up beyond the feed too – press, events, and community on the ground.

This is a founding hire; you report directly to the CEO and will work with him daily. This is a close, high-trust partnership. The rest of the team is there to support you – the science team will get you the substance, the engineering team will get you the device, and everyone is available for filming and interviews.

You’ll have direct access to the founders, the lab, the device, and the research as it happens. They will give you guidance and ideas about what they like, and the rest is up to you.

What You’ll Actually Do:

• Build and run the content engine across all four platforms, with distinct native strategies for each (short-form vertical video for TikTok / Reels / Shorts, longer-form content on LinkedIn and YouTube).
• Turn advanced science into shareable mainstream content.
• Shoot and edit in-house – Lab footage, build logs, conference days, device teardowns, founder explainers and whatever else takes your fancy.
• Reply, DM, host, show up in the comments.
• Run a testing loop (hooks, formats, thumbnails, posting cadence) and report on what is working with actual numbers.
• Coordinate with their PR agency and support national press activity.
• Take our client offline as well as online – set up and grow, for example, their run clubs, and build the community in person as well as in the feed, or any other events you can think of.
• Get out and meet people who matter to our client – doctors, researchers, coaches, athletes, and find ways to turn those relationships into partnerships.
• Support launch moments – product reveals, funding news, publications, conferences.

Additional Information

Our client is a small company, and the job is as wide as you want to make it.

Realistically, this role includes:

• Conferences with them – international scientific and industry conferences, in the room and on the stand.
• A real hand in product development – they are building a wearable and the research programme behind it, and you’ll be part of those conversations. Your instincts about how something reads, feels and is understood are useful input.
• Design language – brand, visual identity, tone, and how the product presents itself.
• Whatever else takes your fancy. People who want a lane will be bored. People who want to get involved in everything will be very happy.

What They’re Looking For

Essential:

• Track record growing an account from a standing start – send them the numbers and the posts.
• You can shoot and edit yourself – CapCut, Premiere, whatever; the output is what matters.
• Native fluency in TikTok and Instagram, plus the ability to switch register entirely for LinkedIn.
• Strong writing – Hooks, captions, longer-form posts.
• Comfortable with technical subject matter, and willing to learn from the founders.

Nice to Have:

• Health, science, fitness or hardware content experience.
• On-camera presence.
• Motion graphics and data visualisation.
• Paid social, or experience building a creator / KOL programme.
• Experience running events, run clubs or in-person communities.
• Having worked alongside a PR agency or handled press directly.

Compensation

Competitive salary, depending on experience.

Bonuses tied to milestones – agreed with you in your first month and reviewed regularly, covering audience growth, reach, earned media and inbound interest.

Also, budget for kit and equipment of your choosing, international conference travel, and a team that will actually give you things worth filming.