This role is best suited to someone with an analytics background who has moved into a more strategic, business-facing position. The focus is on marketing measurement and effectiveness, helping senior stakeholders understand what is driving performance across campaigns, channels, products, and customer segments.

You'll act as the link between marketing, analytics, and commercial teams, translating business priorities into an insight agenda and ensuring evidence is used to support decision-making. Working across areas such as marketing effectiveness, econometrics, pricing, portfolio performance, and customer behaviour, you will help shape strategy, prioritise opportunities, and influence where investment is made. The role is less about hands-on analysis and more about using analytics and measurement to guide commercial and marketing decisions.

The Role

Key responsibilities include:

• Partner with senior marketing and product leaders on strategic and commercial decisions
• Build and manage an insight and analytics roadmap aligned to business priorities
• Bring together customer, campaign, commercial, market, and product performance data
• Support decisions around portfolio performance, pricing, and customer behaviour
• Lead discussions on marketing measurement and effectiveness
• Help shape the organisation's approach to in-house performance marketing
• Direct work across analysts, econometricians, researchers, and specialist teams
• Prioritise opportunities and allocate resources against business value
• Work with data teams to define future analytics and measurement capabilities
• Ensure insight is translated into clear recommendations and actions

Your Skills & Experience

• Experience in an analytics, insight, strategy, or business partnering role
• Strong stakeholder management and influencing skills
• Understanding of marketing analytics and marketing effectiveness
• Experience working with commercial, customer, or product performance data
• Ability to connect multiple sources of information to support decision-making
• Familiarity with econometrics, marketing mix modelling, or measurement frameworks
• Experience leading cross-functional projects or squads
• Technical or analytical background with strong commercial awareness