Job Title: Area Sales Manager Territory: Southwest Location: Field-based Head Office: Peterborough Overview Herz Valves UK Ltd is seeking an experienced and motivated Area Sales Manager to manage and grow their customer base across the Southwest. This is a field-based role focused on building long-term relationships, developing new business, and managing existing accounts, with a strong emphasis on commercial performance, spend management, and customer retention. A technical background would be a distinct advantage, enabling effective consultation with customers and stakeholders across a varied client base. Key Responsibilities * Develop, manage, and grow a defined sales territory across the Southwest * Cultivate strong, long-term relationships with existing customers to maximise spend and reduce attrition * Identify and secure new business opportunities, selling to SMEs, merchants, architects, and related stakeholders * Work closely with clients to understand technical requirements and provide value-led solutions * Monitor customer spend, margins, and retention, taking proactive steps to address risks * Deliver against agreed KPIs, sales targets, and growth objectives * Maintain accurate records of activity, pipeline, and forecasts * Attend quarterly sales meetings at the Peterborough head office * Work collaboratively with internal teams to ensure excellent customer service and delivery * Friday afternoon is generally used as a home office day for administration, planning, and follow-ups Skills & Experience * Proven experience in field sales or area sales management within a B2B environment * Demonstrated ability to build and maintain strong client relationships * Experience managing accounts, controlling spend, and reducing customer attrition * A technical background or strong technical understanding is highly advantageous * Confident selling to SMEs, merchants, architects, and similar customer groups * Strong commercial awareness and ability to work to KPIs * Self-motivated, organised, and comfortable working autonomously * Full UK driving licence Salary & Benefits * Basic salary: £40,000 per annum Commission: 15–20% of annual salary Company car: Car Allowance £5000 Fuel Card (Radius) Healthcare: Private healthcare provided (MediCash) Option to add family members at additional cost Holiday: 20 days annual leave Plus 4 days reserved for Christmas shutdown Additional holiday entitlement awarded based on length of service Working Pattern Field-based role with hybrid working Friday afternoon typically used as a home office day Quarterly travel to Peterborough for sales meetings