Head of Sales, Capital Equipment, up to £90,000 Basic plus bonus based on EBIT + company car and full benefits. UK-wide (Field-Based / National Remit). We are looking for a brilliant sales leader with a CV that 'sings with success' and clearly shows how you have taken sales teams from 'x to y' in terms of increased sales income. This role requires a sales coach and mentor who sells high-value, complex solutions to corporate end users.

A world-leading capital equipment manufacturer is looking to appoint a high-calibre UK Head of Sales to spearhead their British commercial operations. Our client operates across more than 40 international markets, combining cutting-edge engineering technology with a nationwide service footprint. This role is a strong fit for an ambitious, player-coach commercial leader ready to shape strategy, develop people, and run the division with true entrepreneurial autonomy.

The Role of Head of Sales

Reporting directly to the UK Managing Director, you will have the mandate to manage the UK business unit as an autonomous enterprise within an established global matrix. Key responsibilities include:

• Directly leading 6 high-performing Regional Sales Managers and National Key Account Managers, with dotted-line oversight of technical delivery teams.
• Leading from the front by shadowing in the field and helping build sophisticated propositions for executive boards.
• Designing and executing an aligned go-to-market strategy.
• Driving sales operational excellence through Salesforce, embedding global sales frameworks and accurate commercial forecasting.
• Fostering high accountability, transparent 360 feedback, and celebrating team success during an exciting phase of commercial development.

What is Required to Apply to the Head of Sales

This role demands a natural decision-maker who blends strategic ability with 'leading from the front' energy. Candidates must demonstrate:

• Hands-on experience in large, complex manufacturing (maybe Global) organisations would be useful.
• Minimum 8 years progressive B2B commercial experience, featuring 3 to 5+ years heading sales teams with direct P&L stewardship.
• A track record of closing complex consultative sales(£200k+ ticket values) over 6+ month cycles at board/C-suite level. Backgrounds across capital equipment, FMCG, industrial engineering would be great.
• Proven ability to coach and upskill commercial talent into seasoned strategic account managers.
• A consistent, progressive, logical career history highlighting sustained achievement and clear commitment.

To Apply for the Role of Head of Sales

Apply directly via LinkedIn or email

This vacancy is being advertised by Aaron Wallis Recruitment and Training Limited operating as an Employment Agency, registered in England No. 6356563. View our and