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General Sales Manager

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Bolton · Posted 29 Oct 2026 · 8 applicants

£50000 - £60000/annum
Full-Time
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We are recruiting an experienced General Sales Manager for a well-established franchise main dealership in Bolton. This is an excellent opportunity for a commercially focused automotive professional to lead an established sales operation and contribute to continued dealership growth. As General Sales Manager, you will be responsible for maximising sales performance, profitability and customer satisfaction. This General Sales Manager opportunity offers a competitive salary, structured bonus scheme, manufacturer training and strong long-term career prospects. Benefits: £50,000–£60,000 OTE, dependent on experience Competitive basic salary and bonus structure Company benefits package Franchise main dealership environment Opportunity to lead and develop an established sales team Manufacturer and company training Excellent long-term career prospects within a growing automotive groupDuties: Lead, motivate and develop the sales team to achieve monthly and annual targets Manage new and used vehicle sales performance, profitability and stock levels Monitor key performance indicators and implement strategies to maximise sales and profit Coach and mentor Sales Executives to improve individual and team performance Maintain consistently high customer satisfaction standards Work closely with Aftersales and senior management teams Ensure sales processes comply with manufacturer and company standards Recruit, train and develop sales staff where required Report sales performance and provide commercial insight to senior managementRequirements: Previous experience as a Sales Manager or in a senior automotive sales management position Strong knowledge of a franchise main dealership environment Proven record of achieving sales targets and delivering strong commercial results Excellent leadership, communication and people-management skills Commercially focused approach with the ability to increase profitability Strong negotiation and customer service skills Full UK driving licenceThe successful General Sales Manager will demonstrate the drive and ambition to progress within a successful automotive group. For an experienced General Sales Manager, this role provides the opportunity to take ownership of a high-performing dealership sales function. This General Sales Manager role is being managed by Perfect Placement Automotive Recruitment on behalf of the dealership. Contact Sam Tinkler, Automotive Recruitment Specialist at Perfect Placement covering Bolton and Greater Manchester, today to discover more about this fantastic opportunity. Perfect Placement are the UK’s Leading Automotive Recruitment Agency so if you are looking for a Job get in touch today
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