Event Marketing Manager - Conferences

Up to £45,000 + Bonuses

London/Hybrid (3 days office)

The event marketing manager role is a newly created role working on a global series of Marketing Campaigns across a number of Business Events including Security & Pharma, whilst managing & mentoring 1-2 junior marketers.

Targets

• To devise and implement several marketing campaigns per annum keeping to deadlines set
• To increase revenue on specified events by a minimum of 5% year on year
• To produce effective marketing plans within budget
• To achieve quality targets such as Page View targets and ideal marketing mix including drip and burst activity
• Negotiate rate card costs to obtain best possible prices for external activity from media partners
• To achieve management’s sales targets and report to sector heads on a regular basis
• To meet all deadlines in the marketing schedules and marketing plans

Duties and Responsibilities

For each campaign the following procedures must be adhered to:

• Attend team / sector meetings
• Research outside marketing brief including competitive events to find best channels to market
• To look at new marketing channels including social media
• Write copy for pre mail, main mail, re-mail stages of campaigns.
• Make targeted internal data selections for pre mail, main mail and re mail stages of campaign utilizing all data available in house
• Source new and relevant data for all events
• Contact all potential marketing partners to set up contra deals – trade associations, newsletters, magazines, websites, associations etc.
• Build relationships with long term media partners and enhance existing agreements
• To work with sponsors and speakers to promote conferences wherever possible
• Maintain contact with suppliers and monitor work in progress(printers, mail house, couriers)
• Manage print runs through to delivery
• Manage mailings from delivery through to land dates
• Write and send press releases for each campaign to ensure maximum PR coverage.
• Send e-mail campaigns through in-house email system and externally when necessary