A leading Food Manufacturer is currently looking for a Senior Sales Manager / Business Development Manager with experience in Animal feed / selling B2B either through merchants or direct to farmers. You will need a proven track record in delivering profitable sales growth through effective account management, strategic customer development and strong commercial execution. Senior Sales Manager responsibilities include: * Manage and develop a b2b portfolio * Deliver sales, volume and margin targets through effective account planning. * Build strong relationships with key customer stakeholders and decision-makers. * Identify and secure new business opportunities within existing and prospective accounts. * Lead commercial negotiations, including pricing, contracts and annual agreements. * Develop and execute joint business plans with customers. * Analyse sales performance, market trends and customer data to identify growth opportunities. * Provide accurate forecasting and market insight to support business planning. You will be a Sales Manager / Business Development Manager with proven experience in Dairy products, selling B2B either through merchants or direct to farmers You will be able to demonstrable proven track record of delivering sales growth and commercial targets and have excellent negotiation, influencing and relationship-building skills. Full UK driving licence is required. CV applications