Position: Regional Sales Manager x2 Location: 1x South East | 1x South West Salary: £70k + car The Company: A growing supplier of high-performance abrasives, welding consumables and associated products. The Role: • Building strong commercial relationships with industrial distributors, welding distributors, engineering suppliers, trade counters and regional buying groups. • Developing new distributor accounts and growing sales through existing distributor partners. • Supporting distributor sales teams with product knowledge, demonstrations, joint customer visits and commercial training. • Creating regional sales plans to drive revenue, margin and repeat business. • Ensuring distributors are actively promoting company products and not simply holding passive stock. • Helping distributor branches understand where company products fit against existing brands. • Supporting distributor-led customer trials, site visits and product conversions. • Identifying branch-level opportunities, regional buying opportunities and larger group-level agreements. • Working closely with distributor managers, branch managers, sales representatives and purchasing teams. • Although this is a distributor-led sales role, the successful candidate must be comfortable working directly with end users where required to support the distributor and help secure sales • Attending joint visits with distributor sales teams. • Demonstrating products on customer sites. • Helping convert end users from competitor products. • Understanding customer applications, pain points and usage volumes. • Providing clear commercial feedback to both the distributor and company management. • Supporting product trials and ensuring trials are followed up properly. • Helping distributors turn demonstrations into orders and repeat sales. Requirements: • A strong and proven background in regional sales, distributor sales, industrial sales, technical sales, key account management or field sales. • Ideally 10+ years’ experience in a relevant sales role, or an equivalent level of proven commercial achievement. • Experience selling through distributors, stockists, trade counters or industrial supply networks. • Strong knowledge of abrasives, welding products and engineering products. • A clear understanding of how to support distributors and help them sell to end users. • A successful track record of winning new business and growing existing accounts. • Experience conducting product demonstrations, trials or technical sales presentations. • The ability to influence distributor sales teams and branch managers. • Strong commercial awareness, including margin, pricing, volume potential and competitor positioning. • The ability to work independently across a regional territory. • Strong CRM discipline and accurate reporting habits. • The credibility to speak with business owners, branch managers, purchasing teams, sales teams and end users