Position: Technical Sales Manager Location: Homebased covering South East Salary: £Negotiable The Company: Adhesive manufacturer The Role: • Develop profitable sales across the Southeast England territory. • Manage and grow an established portfolio of existing customers. • Identify and develop new customers and applications. • Build and maintain a strong pipeline of qualified sales opportunities. • Visit customers and prospects regularly to understand their manufacturing processes, applications, technical requirements and commercial needs. • Work with customers and the company’s technical team to identify suitable adhesive solutions. • Coordinate product samples, technical evaluations and customer trials, following opportunities through to commercial conversion. • Prepare and follow up quotations. • Negotiate pricing and commercial terms within agreed authority levels. • Develop strong, long-term customer relationships. • Identify opportunities to introduce additional company products into existing accounts. • Identify opportunities to replace competitor products with company solutions. • Support customers with technical and commercial issues, working with internal colleagues to achieve timely resolution. • Produce accurate sales forecasts and maintain clear reporting on opportunities, risks and required actions. • Maintain accurate and up-to-date CRM records. • Work closely with Customer Service, Technical and Production colleagues to deliver a high standard of customer support. • Manage pricing and discounts responsibly, with a strong focus on profitable growth and margin discipline. • Represent the company professionally at customer meetings, exhibitions and industry events where required. Requirements: • Strong technical and commercial aptitude. • Comfortable discussing manufacturing processes and technical applications with customers. • Confident developing new business and approaching prospective customers. • Strong relationship-building skills. • Commercial judgement with a clear focus on profitable sales. • Excellent verbal and written communication skills. • Well organised and able to manage a geographical territory independently. • Disciplined approach to prospecting, pipeline development and follow-up. • Comfortable using CRM and sales reporting systems. • Able to work effectively with internal technical, production and customer service teams. • Full UK driving licence. • Willingness to travel extensively throughout the South East. • Previous experience within adhesives, coatings or chemicals preferred • Selling into packaging, paper and board markets • Previous experience in B2B technical or industrial sales. • Demonstrable ability to develop new business and grow existing accounts. • Experience selling technical products, services or solutions into industrial or manufacturing environments. • Ability to develop opportunities from initial prospecting through technical evaluation, quotation, trial and commercial conversion. • Strong commercial negotiation and account-management skills. • Experience managing a geographical sales territory would be advantageous. • Experience selling through technical trials and product qualification processes. • Experience of value-based selling and competitor product conversion. • Familiarity with structured sales methodologies such as SPIN, Challenger or similar