Head of Performance Marketing

Up to £65,000Hybrid - Nottingham / Remote35 Hours Per Week

I'm hiring a Head of Performance Marketing for a leading international charity, supporting fundraising, brand growth, and marketing strategy across multiple global markets.

This is a newly created leadership role with a clear remit: elevate marketing from a predominantly local operation into a globally aligned function that drives both brand awareness and income generation.

The organisation

This is a well-established international charity delivering humanitarian, education, and community-focused programmes across the world.

The organisation operates fundraising teams across multiple countries and is now investing in a more strategic and data-driven marketing function to support future growth.

The role

Reporting to the Head of Fundraising Operations, you'll lead a multidisciplinary marketing team and act as an internal agency supporting fundraising teams across several international markets.

You'll be responsible for developing and delivering marketing strategies that increase:

• Brand awareness
• Supporter engagement
• Fundraising performance
• Income generation

While ensuring consistency across the organisation's global brand.

What you'll be doingMarketing Strategy & Leadership

• Develop and implement the overall marketing strategy.
• Lead and develop a team of marketing specialists.
• Foster a culture of innovation, experimentation, and continuous improvement.
• Support regional fundraising teams with effective campaign delivery.

Campaigns & Acquisition

• Plan and execute campaigns across:
  • PPC
  • Paid Social
  • Display
  • SEO
  • TV
  • Print
  • Other acquisition and awareness channels
• Develop integrated marketing campaigns focused on both brand and fundraising outcomes.

Data & Performance

• Analyse campaign performance and marketing effectiveness.
• Use data and insight to optimise performance and investment decisions.
• Take a test-and-learn approach to campaign development and optimisation.

Stakeholder Management

• Work closely with international teams and senior stakeholders.
• Manage external agencies and partners.
• Present recommendations and strategy to leadership audiences.

What they're looking forEssential

• Proven experience leading marketing teams.
• Strong experience across digital and offline marketing channels.
• Experience managing significant marketing budgets.
• Strong commercial and analytical mindset.
• Experience using data to drive marketing decisions.
• Excellent communication and stakeholder management skills.
• Strategic and hands-on leadership style.

Desirable

• Charity or not-for-profit sector experience.
• Experience working across international markets.
• Understanding of faith-based fundraising environments.

Why join?

• Newly created leadership position with significant influence.
• Opportunity to build and shape a global marketing function.
• Manage international campaigns and brand strategy.
• Lead a growing team.
• Work for an organisation making a meaningful impact worldwide.
• High level of autonomy and strategic ownership.

Package

• Up to £65,000 salary
• Hybrid / remote working
• 35-hour working week
• Permanent position
• Opportunity for international travel

Interview Process

Applications are being reviewed on a rolling basis, with interviews taking place as suitable candidates are identified.

This role would suit someone currently working as a:

• Head of Marketing
• Senior Marketing Manager
• Marketing Director
• Growth Marketing Lead
• Digital Marketing Director
• Fundraising Marketing Manager
• Brand & Marketing Lead

who is looking for a role with genuine strategic ownership and international impact.