Job Title: Sales Manager

Sector: Metal Fabrication and Engineered Assemblies – B2B Manufacturing

Location: Coventry (on site hybrid, with UK travel as required)

Remuneration: £45,000 – £55,000 basic + bonus + benefits + car

The Role

A well-established, divisional manufacturer of fabricated metal products and assemblies is looking for a Sales Manager to take charge of its commercial activity. The business supplies a broad mix of industrial customers and has built its reputation on quality, flexibility and long-term relationships.

This is a hands-on position. You will lead sales activities supported by sales exec, and you will also be out meeting customers, winning new work and growing the accounts you already have.

Key Responsibilities

• Set and deliver the sales plan, with revenue and margin targets agreed with the Sales Director.
• Lead, coach and motivate the sales and account management team.
• Seek out and win new manufacturing and engineering customers across the UK.
• Develop existing accounts by understanding customers’ needs and recommending suitable solutions.
• Work closely with estimating, production and quality to make sure quotes are accurate, competitive and achievable.
• Manage your pipeline and report on forecasts and performance through the CRM.
• Monitor competitors and the market and use that insight to guide pricing and where to focus.

Your Background

• B2B sales experience in manufacturing, engineering or industrial supply, ideally in fabrication, machining or metal products.
• Experience of managing or mentoring others, or a clear ambition to step into a leadership role.
• A track record of winning new business in technical, project-led sales.
• Comfortable discussing specifications and reading drawings with engineers and buyers.
• Confident with pricing, margins and negotiation.
• Organised, with a disciplined approach to pipeline management and forecasting.
• Living within commuting distance of Coventry, with a full UK driving licence.

What’s On Offer

• £45,000 – £55,000 basic salary (DOE)
• Performance-related bonus
• Car allowance
• Pension and holiday above statutory minimum (details to be confirmed)
• Car allowance and expenses (to be confirmed)
• A stable, independent business with a loyal customer base
• The chance to shape the sales function as the company grows

If you’re a hands-on sales leader with a manufacturing or engineering background, send your CV today to explore this opportunity in confidence.