CRM ANALYST / CUSTOMER LIFECYCLE MARKETING MANAGER

SURREY — HYBRID | FULL TIME | 2 DAYS OFFICE, 3 DAYS HOME

UP TO £45,000

Do you?

Do you enjoy digging into customer data and finding opportunities others might miss?

Are you confident building customer segments and turning analysis into practical audiences for email, direct mail, digital and paid media teams?

Do you understand the customer lifecycle, from first sale to repeat business and reactivation, and want to help shape the strategy behind it?

And importantly, do you bring a curious, test-and-learn mindset with the attention to detail to work responsibly with large datasets?

Our Customer

Our client is a well-established travel business, known for the quality of their holidays and standard of service.

Their marketing team brings together customer data, insight and channel specialists across email, direct mail, digital and paid media, with a strong focus on performance and learning. They are now seeking a CRM Analyst to help them understand their customers more deeply and turn that into relevant, targeted marketing across the customer lifecycle.

The Role

In this role, reporting to the Head of Marketing Operations and Orchestration, you will support the delivery of the customer marketing strategy, using data and insight to drive engagement, retention, repeat booking and customer lifetime value.

• Support the development and delivery of the CRM and customer lifecycle strategy
• Analyse customer, booking and engagement data to identify trends and commercial opportunities
• Build and maintain customer segments based on lifecycle stage, behaviour, value, recency and frequency
• Provide accurate, actionable audiences and clear briefs to Email, Direct Mail, Digital and Paid Media teams
• Identify opportunities across acquisition, nurture, retention, repeat booking and reactivation
• Monitor segment and campaign performance, including retention, repeat booking and customer lifetime value
• Develop test-and-learn activity and recommend improvements to future targeting
• Produce regular CRM reporting, turning data into clear insights and recommendations
• Work with Data and BI teams to improve data, reporting and segmentation
• Ensure customer targeting is accurate, appropriate and compliant with GDPR and marketing permissions

Experience Required

• At least 3 years’ experience in CRM, customer marketing, lifecycle marketing or a highly data-led marketing role
• Practical experience planning and delivering CRM programmes across online and offline channels
• Strong analytical skills and confidence working with customer and campaign data
• Experience building customer segments and target audiences for marketing activation
• Good understanding of customer lifecycle marketing, retention and customer lifetime value
• Experience with CRM platforms, CDPs, marketing automation tools or customer databases
• Strong attention to detail when working with large datasets
• Good stakeholder management skills, with the ability to explain insight clearly to non-technical colleagues
• Good knowledge of GDPR, PECR and customer marketing permissions
• Advantageous: experience in travel, ecommerce or another repeat-purchase business

Benefits

• Hybrid working — 2 days in the Surrey office, 3 days from home
• Up to £45,000
• Full-time role within an established travel business
• Opportunity to shape CRM and customer lifecycle strategy alongside Data, BI and channel teams

Frequently Asked Questions

What is the salary for a CRM Analyst in travel in Surrey?

Up to £45,000. Ambitions Travel Recruitment will share the full package with shortlisted candidates.

What does hybrid working look like in this role?

Two days in the Surrey office, three days from home — a clear, set pattern rather than something left open.

Is travel industry experience required?

Not essential. Strong CRM, customer marketing or data-led marketing experience is what matters most. Experience in travel, ecommerce or another repeat-purchase business is advantageous. Ambitions Travel Recruitment will fully brief all shortlisted candidates before interview.

How do I apply through Ambitions Travel Recruitment?

Apply via this page. Ambitions Travel Recruitment reviews every application personally. Register to be considered for future roles.

What does a CRM Analyst do in a travel business?

A CRM Analyst uses customer, booking and engagement data to build segments and identify the right audiences, then passes them to channel teams to activate across email, direct mail, digital and paid media. The aim is to improve retention, repeat booking and customer lifetime value.

Who are Ambitions Travel Recruitment?

Ambitions Travel Recruitment is the leading global recruitment agency dedicated exclusively to leisure travel. We place exceptional professionals at every level, from entry-level roles to C-suite appointments, across tour operating, luxury and tailor-made travel, safari, expedition and adventure travel, ocean and river cruise, ski, and UHNW concierge businesses. Our specialist leisure travel recruitment services cover the UK, South Africa, the GCC, Asia and North America. Founded by Fi Morrison-Arnthal with 35+ years’ experience.

Click here to apply for this CRM Analyst job, which is being recruited by Ambitions Travel Recruitment.

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