Head of Marketing – B2B Events

£65,000 – £70,000 + 20% Bonus + Excellent Benefits

London | Hybrid – 3 days in the office

An exciting opportunity has arisen for an accomplished Head of Marketing to join a rapidly growing membership association.

This is a key leadership role for an experienced events marketer who can combine strategic thinking with hands-on execution, bringing fresh ideas, commercial focus and best-in-class marketing practices to the business.

Leading a small, experienced marketing team of four, you will take ownership of the marketing strategy across a portfolio of conferences and awards, driving audience acquisition, delegate growth, brand development and overall event performance.

This is an ideal role for someone who is currently a Senior Marketing Manager and is looking for that step up into a Head of Marketing position.

Responsibilities

• Lead and develop a high-performing events marketing function
• Own the marketing strategy across an international conference portfolio
• Manage and mentor four junior marketers
• Develop innovative, commercially focused campaigns that drive delegate acquisition and engagement
• Remain hands-on across campaign planning and execution
• Introduce fresh ideas, processes and marketing best practice
• Work closely with senior leadership, sales, production and wider event teams

Qualifications

• You will be a polished, commercially minded B2B events marketer with 6+ years' experience, ideally gained within conferences or high-level business events.

Required Skills

You will have:

• Extensive B2B conference/events marketing experience
• A strong track record of delivering successful delegate acquisition campaigns
• Previous experience managing and developing a marketing team
• Excellent strategic and hands-on digital marketing capabilities
• Strong commercial awareness and analytical skills
• A professional, articulate and confident communication style
• The ability to lead from the front and positively influence a growing business

Preferred Skills

• Experience marketing conferences within a small business or a membership association would be highly advantageous.