Digital Analytics Lead

Up to £56,000 | Fully Remote | UK

A leading UK organisation is looking for a Digital Analytics Lead to take ownership of its digital measurement strategy and turn data into actionable insight.

This is a hands-on role working across digital product, marketing, data and technology. You'll help define measurement strategies, improve tracking and data quality, and translate business requirements into clear technical specifications.

Key responsibilities

• Own and develop digital measurement strategy
• Audit and improve data layers and tracking
• Work hands-on with GTM and GA4
• Define technical tracking requirements and support implementation
• Lead QA, governance and consent-related activity
• Analyse digital journeys and performance
• Work closely with internal teams and external analytics agencies
• Line manage one Digital Analytics specialist

About you

We're particularly looking for strong hands-on experience with GTM and data layers. You should be confident auditing existing implementations, identifying tracking gaps and writing clear technical requirements.

Experience with GA4, BigQuery, Custom JavaScript/HTML and digital measurement strategy would be highly beneficial.

You'll be a self-starter who is comfortable working autonomously and communicating technical concepts to non-technical stakeholders.

Package

• Salary up to £56,000
• Fully remote, with occasional office travel
• Competitive benefits

Find out more and apply via the link below!