Product Marketing Executive Hybrid / Remote (2-3 office days/2-3 home based | Software Organisation £40,000 - £50,000 + Benefits Are you a creative and data-driven B2B marketer looking to take ownership of product marketing initiatives in a global software business? We are seeking a Product Marketing Executive to help drive awareness, lead generation, customer engagement and product adoption across a growing portfolio of software solutions. Working closely with Product Management, Sales and Marketing teams, you will play a key role in delivering go-to-market programmes, creating compelling messaging, managing campaigns and leveraging AI-powered marketing tools to improve performance and business outcomes. This is an excellent opportunity for an ambitious marketing professional who enjoys combining strategic thinking with hands-on campaign execution in a fast-paced software environment. As Product Marketing Executive, you will: * Execute product marketing campaigns aligned to product roadmaps and commercial objectives * Support go-to-market initiatives for new product launches and enhancements * Develop product messaging, positioning and value propositions * Create sales enablement content, presentations, customer-facing materials and marketing collateral * Drive demand generation activities and support lead nurturing programmes * Monitor campaign performance, ROI, conversion rates and pipeline contribution * Analyse marketing data and provide recommendations for continuous improvement * Track market trends, customer needs and competitive activity * Manage digital marketing assets and ensure content remains accurate and compliant * Collaborate with Product, Sales and Marketing teams across international markets AI-Enabled Marketing A key aspect of this role is the practical application of AI within modern marketing operations. You will: * Utilise AI tools to support content creation, audience targeting, campaign execution and optimisation * Apply AI-driven approaches to lead scoring, segmentation and marketing efficiency * Develop repeatable AI-assisted workflows to improve productivity and consistency * Ensure AI-generated content aligns with brand standards, data privacy and compliance requirements * Help promote AI best practices throughout the marketing organisation You'll ideally have: * 2-4 years' experience in Product Marketing, Marketing Communications or B2B Campaign Management * Experience working within SaaS, software, cloud or technology-led organisations * Strong understanding of demand generation, lead management and marketing funnels * Experience with HubSpot * Knowledge of digital marketing channels including SEO, social media, analytics and website management * Strong communication and stakeholder management skills * Excellent organisational and project management capabilities * Strong analytical skills with the ability to turn data into actionable insight * Proficiency in Microsoft 365 Desirable Experience * Healthech experience * Practical experience with AI-driven marketing platforms and workflows