Product Marketing Manager - B2B SaaS

The Company
An established, PE-backed B2B SaaS business with a market-leading position in the UK and Ireland and a loyal customer base. It is investing in a more commercially focused product marketing function. The search is confidential.

The Role
You'll own product marketing for a defined part of the portfolio, working closely with Product, Sales, Customer Success and Demand Generation. You'll report to the Head of GTM and work as part of a small, tight-knit product marketing team. The shared aim is to win in market and land launches against forecast.

Depending on your background, the emphasis will sit towards one of two areas:

• Market insight and positioning: competitive intelligence, win/loss analysis, differentiated messaging and commercial input into roadmap, pricing and packaging
• Enablement and launch delivery: sales plays, battlecards, training, launch readiness, product copy and campaign messaging that converts

Across both, you will:

• Turn complex product capability into clear, persuasive value stories
• Equip commercial teams to win, with proof, references and messaging used in live deals
• Track what's working, from win rate and launch accuracy to MQL-to-SQL conversion and asset usage, and use it to sharpen the approach

What We're Looking For

• 5-8 years' product marketing experience, ideally in B2B SaaS
• Strong in at least one of two areas: market research and positioning, or sales enablement and launch execution
• Strong commercial awareness, with fluency in funnel and revenue metrics
• Sharp written communication, able to turn positioning into copy that people use
• A confident communicator who can influence across Product, Sales and Marketing
• Analytical and hands-on: you can think and deliver

Why It's Worth Considering

• A central role in shaping how the business competes and grows
• Direct visibility of your commercial impact, in roadmap decisions, live deals and launches
• A clear remit with real ownership, in a business that has the backing to invest

Permanent | Remote-first with hybrid working (2 days a week in the office) | UK

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