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Pricing Manager (RV)

ABL Recruitment

London · Posted 14 Sep 2026 · 46 applicants

£70,000 - £85,000 per annum
Permanent
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Title: Carline Pricing Manager (RV Manager)

Salary: 70000 – 85000

Start Date: ASAP

Workstyle: 5 days on site

Location: London

Job Description

This is a fascinating role, part detective work, part strategy,
and part corporate economist. My client is looking for a new RV
Manager to bolster their sales as the UK automotive industry
evolves. This is a strategic level role, requiring an in-depth
understanding of the UK market, fleet and leasing practices and
costs, used vehicle markets, and protecting long-term brand
value. This role is best suited for someone who regularly works
with senior stakeholders, influences vehicle lifecycle decisions,
fleet strategy and product positioning. A really exciting role at
a very influential level, at a turning point in the UK car
industry.

RV Strategy & Forecasting

* Own and develop the UK RV strategy across the vehicle
portfolio, establishing and maintaining RV forecasts and targets
across different vehicle lifecycles, terms and mileages.
* Monitor RV performance, identify risks and opportunities, and
implement actions to protect vehicle and brand value.
* Develop forecasting models, reporting and market insights to
support commercial decision-making.
Product, Pricing & Lifecycle Management

* Provide RV assessments and recommendations for new vehicle
programmes, model launches, product changes, pricing,
specification and positioning decisions.
* Evaluate the impact of pricing actions, fleet volumes, rental
exposure, channel mix and lifecycle strategies on RVs.
Market Analysis & Stakeholder Management

* Analyse UK automotive market trends, competitor performance,
used vehicle pricing, depreciation trends and future market
developments.
* Build and maintain relationships with leasing companies,
finance providers, valuation agencies and industry data partners.
* Lead RV presentations, product briefings and evidence-based
business cases to support competitive market positioning.
Fleet, Leasing & Used Vehicle Performance

* Partner with Fleet, Leasing, Finance, Commercial, Used Car and
Remarketing teams to provide RV input, improving whole-life cost
competitiveness and commercial performance.
* Monitor used vehicle performance against forecasts, identify
value trends and recommend corrective actions.
Key Requirements

Key Requirements

* 7+ years' experience in automotive residual values, pricing,
leasing, fleet, vehicle finance, used vehicles or remarketing.
PARTICULARLY in regards to EVs.
* Strong expertise in residual value forecasting, depreciation
modelling and whole-life cost analysis.
* Deep understanding of the UK fleet, leasing, used vehicle and
EV markets.
* Ability to assess the impact of pricing, specification, fleet
strategy and channel mix on future vehicle values.
* Strong analytical capability, including advanced Excel and
automotive market intelligence tools.
* Experience using market data and valuation insights to drive
commercial decision-making.
* Degree-level qualification preferred.
• Degree-level education in Business, Economics, Finance,
Automotive, Data Analytics or a related discipline is preferred.
Apply now