Sales Manager – Generator Rental

Location: Midlands (field-based with regional travel)

Salary: £40,000–£50,000 + Bonus + Car + Benefits

My client is seeking a Sales Manager to join their established and growing generator rental business. This role focuses on developing and growing hire revenue across the Midlands, supplying temporary and standby power solutions to a broad customer base.

The Role

• Promote and sell generator rental and temporary power solutions to new and existing customers
• Manage and grow a defined Midlands territory
• Identify new business opportunities across industrial, commercial, construction, events, and public-sector clients
• Conduct site visits to assess power requirements and recommend suitable rental solutions
• Build strong, long-term customer relationships through consultative technical sales
• Prepare quotations, proposals, and tailored hire packages
• Work closely with operations, logistics, and engineering teams to ensure smooth delivery and high service levels

About You

• Proven experience in generator rental sales is essential
• Strong understanding of temporary power solutions and hire processes
• Excellent commercial awareness and relationship-building skills
• Confident engaging with site managers, facilities teams, contractors, consultants, and procurement
• Able to manage your own sales pipeline and consistently deliver against targets
• Self-motivated with excellent communication and presentation skills

What We Offer

• Competitive base salary of £40,000–£50,000 (DOE)
• Attractive bonus/commission structure
• Car allowance or company vehicle
• Pension, holidays, and additional benefits
• Full product training and ongoing development
• The opportunity to join a well-respected, growing generator rental business with a strong industry reputation

If you’re interested in this opportunity, please send your CV.