Involve Recruitment (Midlands) Ltd are recruiting for an Applications Business Development Manager for a UK wide Electrical Distributor covering the South East of England region (Ipswich down to Canterbury) The Application Business Development Manager is responsible for growing sales across a designated territory by winning new customers, expanding existing accounts, and providing application-focused solutions. Reporting to the Sales Manager, the role combines business development, consultative sales, and account management within the industrial automation sector. Key Responsibilities * Develop new business by identifying and securing opportunities within target markets. * Grow existing customer accounts to increase profitable sales. * Understand customer applications and recommend appropriate automation products and technical solutions. * Build strong relationships with customers, suppliers, manufacturers, and internal technical teams. * Manage key accounts, customer visits, follow-ups, and the overall sales pipeline. * Maintain accurate CRM records and provide regular sales and project updates. * Ensure compliance with company policies, industry standards, and health & safety requirements. Skills & Experience Required * Experience in industrial automation or technical sales. * Strong business development and consultative selling skills. * Excellent communication, organisation, and customer relationship management. * Commercially aware, self-motivated, and target-driven. * Competent with Microsoft 365 and CRM systems. Package - £40,000 to £47,000 plus Hybrid Vehicle, fuel card, company credit card, 25 days holiday plus Bank holidays PLUS CHRISTMAS SHUT DOWN, private healthcare and bonus