CRM Analyst

London | 35k + Bonus + Benefits

This is an exciting opportunity for a CRM Analyst to join a data-driven organisation undergoing significant digital transformation. You'll play a key role in shaping customer marketing activity, using data and insights to improve campaign performance, customer engagement, and commercial outcomes.

The Company

They are a well-established consumer-focused organisation with a strong emphasis on innovation, data-led decision making, and customer experience. Investing heavily in digital capabilities, they are building advanced marketing and analytics functions to support continued growth. The business offers a collaborative environment where data professionals can make a visible impact and develop their careers.

The Role

As a CRM Analyst, you will support the delivery and optimisation of targeted CRM campaigns by creating audience selections, analysing campaign performance, and improving data processes.

Responsibilities include:

* Defining and building customer audiences for CRM and digital marketing campaigns

* Using SQL and analytical tools to evaluate campaign effectiveness and provide actionable recommendations

* Creating and maintaining data fields and aggregations to support campaign targeting

* Supporting the optimisation of CRM data and audience segmentation strategies

* Automating reporting processes and enhancing dashboard functionality

* Ensuring data quality, governance, and compliance within customer targeting activities

* Collaborating with marketing, analytics, and wider business stakeholders to deliver successful campaigns

* Identifying opportunities to improve campaign execution and marketing ROI

Your Skills & Experience

* Strong experience using SQL for data extraction, manipulation, and analysis

* Experience supporting CRM, lifecycle marketing, or customer targeting activities

* Ability to analyse large datasets and translate findings into business recommendations

* Knowledge of campaign performance analysis and customer segmentation

* Experience working with reporting tools and dashboards

* Strong problem-solving skills and excellent attention to detail

* Ability to manage multiple priorities in a fast-paced environment

* Strong stakeholder management and communication skills

What They Offer

* Competitive salary

* Performance-related bonus

* Generous pension contribution

* Private healthcare

* Enhanced family leave policies

* Additional wellbeing allowance and wellbeing support

* Comprehensive holiday entitlement

* Ongoing learning and development opportunities

* Clear career progression within a growing analytics and marketing function

How to Apply

If you're a CRM Analyst with strong SQL and campaign analytics experience and are looking for an opportunity to make a measurable impact, apply today through Harnham.