A Technical Sales Manager / Area Sales Manager / Regional Sales Manager / Metrology Sales Manager is required to join a well-established engineering manufacturer specialising in precision metrology, optical measurement systems and dimensional inspection equipment.
This opportunity is suited to an experienced technical sales professional with a proven background selling metrology equipment, optical measurement technology, dimensional measuring instruments or precision inspection systems.
The successful candidate will take responsibility for an established distributor network across Europe and the Middle East, developing existing accounts, identifying new distribution partners and driving sales growth.
Previous international sales, export sales or overseas distributor management experience is NOT required. The business is particularly interested in candidates who have developed their careers selling metrology and measurement equipment within the UK market and are looking to progress into an international sales position.
Technical Sales Manager Package
Salary up to £55,000
Quarterly performance-related bonus
International travel across Europe and the Middle East (25–35%)
Established international distributor network
Specialist product training and ongoing technical development
Opportunity to develop new international markets
Long-term career progression within an established engineering manufacturerTechnical Sales Manager Responsibilities
Manage and develop an established network of distributors across Europe and the Middle East, specialising in precision metrology and optical measurement equipment.
Develop sales of optical measurement systems, dimensional inspection equipment and precision measuring technologies into manufacturing and engineering markets.
Identify, appoint and support new distribution partners across international territories.
Build strong commercial relationships with distributors, engineering manufacturers, quality departments and industrial end users.
Provide technical sales support and guidance on metrology applications, measurement accuracy, dimensional inspection and quality control processes.
Understand customer requirements and recommend appropriate optical measurement and precision metrology solutions.
Attend customer meetings alongside distributors to identify new applications, demonstrate products and develop sales opportunities.
Deliver technical product presentations and demonstrations alongside Applications Engineers.
Develop existing distributor accounts while identifying opportunities to increase market penetration and revenue.
Monitor distributor performance, sales forecasts, commercial targets and opportunities through CRM systems.
Work closely with engineering, applications, technical support and internal sales teams.
Represent the business at international trade exhibitions, metrology events and distributor meetings.
Travel internationally for approximately 25–35% of working time, with the remainder based at the Bradford facility.Technical Sales Manager Requirements
Essential: Previous technical sales experience within metrology, optical measurement, dimensional measurement or precision measuring equipment.
Essential: Strong understanding of metrology technologies and their applications within manufacturing, precision engineering, inspection or quality control.
Experience selling products such as optical measuring systems, vision measurement systems, coordinate measuring machines (CMMs), 3D measurement equipment, laser measurement systems, profile projectors, measuring microscopes, surface measurement instruments or related dimensional metrology equipment.
Proven experience in technical sales, area sales, regional sales, business development or account management within the measurement and inspection industry.
Ability to understand customer measurement applications, technical specifications, tolerances and inspection requirements.
Experience selling to precision engineering companies, machine shops, manufacturing facilities, quality departments or industrial OEMs.
Demonstrable track record of developing customer relationships, identifying opportunities and achieving sales targets.
Strong commercial awareness, negotiation skills and technical product knowledge.
Experience managing distributors, resellers or channel partners would be advantageous but is not essential.
Willingness to travel internationally across Europe and the Middle East.
Excellent communication, relationship-building and organisational skills.
Full valid UK driving licence.Previous International Sales Experience Is Not RequiredThe hiring manager is specifically interested in technically knowledgeable sales professionals who understand metrology, optical measurement and dimensional inspection technologies.
Candidates currently selling metrology or optical measurement equipment across the UK are strongly encouraged to apply, even if they have never managed international accounts, worked in export sales or developed overseas distributors.
Direct metrology and measurement equipment sales experience is considerably more important than previous international sales experience.
This position would suit a Metrology Sales Engineer, Optical Measurement Sales Specialist, Technical Sales Engineer, Area Sales Manager, Regional Sales Manager, Measurement Equipment Sales Manager, Business Development Manager or Technical Sales Manager looking to progress into an international commercial role within a specialist precision engineering manufacturer