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Marketing Analyst

Milton Keynes (Hybrid) | £43,000 – £51,000 + up to 20% bonus + share plan | Permanent

My client, a well-known, franchise-led consumer brand with a strong UK & Ireland presence, is looking for a Marketing Analyst to join its Insight team. This is a great opportunity for an analyst with 2+ years’ experience to take real ownership of marketing performance data across digital and offline channels, and to see their insight directly shape how a major brand spends its marketing budget.

The Role

You’ll turn marketing data into clear, actionable insight on campaign performance and customer behaviour, working closely with Digital, Marketing and Data & Insight colleagues and presenting findings to stakeholders across the business and its franchise network.

Key Responsibilities

• Analyse campaign performance across digital and traditional channels, identifying opportunities to improve
• Build and maintain reporting and dashboards that give a clear view of marketing performance
• Support the design and delivery of testing to maximise return on marketing investment
• Extract, interpret and present data from Google Ads, Meta, Google Analytics, BigQuery and SQL databases
• Work with Digital, Marketing and Data & Insight teams to ensure data quality and consistency
• Communicate insights and recommendations clearly to colleagues and franchise partners
• Support senior colleagues with ad hoc analysis, business cases and strategic marketing projects
• Ensure compliance with UK and Ireland data protection and ePrivacy legislation

About You

• Degree in marketing, economics, mathematics, business or a related numerate discipline
• 2+ years’ experience in a marketing analytics, digital analytics or data analyst role
• Experience measuring marketing campaigns across digital and/or traditional media
• Strong Excel and SQL skills, and comfortable working at pace with large datasets
• Working knowledge of Google Analytics and BI/visualisation tools such as Power BI
• Experience with Google Tag Manager and data collection for marketing platforms
• Good understanding of data protection and the safe handling of customer data
• Able to translate data into clear recommendations for non-technical audiences
• Proactive, curious and detail-focused, with a talent for building relationships across teams

What’s On Offer

• Salary of £43,000 – £51,000
• Discretionary bonus of up to 20%
• Discretionary 2.5% share incentive plan
• 5% matched pension
• Health and dental benefits
• Staff discounts
• Hybrid working from the Milton Keynes head office

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