Specification Sales Manager

Location

Home-based. South: ideally M4 / M25 corridor or Home Counties.

Package

£55,000 – £65,000 basic depending on experience, plus car allowance or company car, performance bonus and standard company benefits.

Purpose

As a Specification Sales Manager your goal will be to win and grow specification business with residential house builders across the assigned territory. The Specification Manager owns the relationship end to end — from architect and specifier engagement through to housebuilder procurement sign-off — and manages projects through to installation as the on-territory face of the Sonas brand.

What the role involves

• Building and progressing a qualified pipeline of residential housebuilder opportunities across the territory.
• Owning the full specification cycle: range presentation, specification support, samples, value engineering, commercial negotiation, contract sign-off and project execution.
• Developing relationships across the housebuilder decision unit — design and technical, commercial and procurement, and site operations.
• Translating the Sonas range into housebuilder-ready proposals covering standard fit, upgrade options and show-home specification.
• Working with our UK operations team on stock cover, lead times and delivery for live projects, and acting as the customer’s point of accountability.
• Maintaining accurate CRM records, providing reliable pipeline forecasting, and feeding market intelligence back into the commercial team.
• Working alongside the UK field sales team to support merchant-side delivery of specification wins.

What we are looking for

Essential

• At least five years in specification or technical sales with a residential housebuilder customer base — bathroom, kitchen, ceramics, sanitaryware, tiling, flooring or an adjacent category.
• A demonstrable record of winning specification with regional or national housebuilders, evidenced by named accounts, project values and conversion.
• Strong commercial acumen — comfortable with margin, value engineering and contractual negotiation.
• An established relationship network within the housebuilder community in the territory.
• A self-starter, comfortable working autonomously from home with regular travel.
• Clean UK driving licence and the right to work in the UK.

Desirable

• Experience in a manufacturer rather than distributor commercial environment.
• Familiarity with NHBC standards, Approved Document M and current building regulations relevant to bathroom specification.
• Experience selling alongside or through an independent merchant channel.