Nenebrook Recruitment Group have been engaged have been engaged by one of our long-term Motor Retail industry clients to lead on the recruitment of a NEW General Manager vacancy for a highly regarded client.

This is national search (relocation package offered) to secure a best in class candidate for what will be a key & pivotal position for a premium multi franchise network to include both New and existing legacy dealerships.

The General Manager is ultimately accountable for commercial performance, brand standards, customer experience, and leadership of a multi-disciplinary team.

Role Overview

The General Manager will lead a flagship, premium franchised dealerships, responsible for delivering exceptional commercial results, uncompromising brand standards, and a market-leading customer experience. This role requires a commercially astute, people-centric leader with deep understanding of the franchised motor retail environment, premium brand expectations, and multi-department operational performance.

Key Responsibilities

Commercial Leadership

• Own full P&L responsibility for the dealership, ensuring sustainable profitability across New, Used, Aftersales, and F&I.
• Develop and execute strategic plans to grow market share, maximise revenue streams, and optimise departmental performance.
• Analyse performance metrics, forecasting, and KPIs to drive continuous improvement and operational excellence.
• Ensure stock management, pricing strategy, and margin control are aligned with brand and business objectives.

Customer Experience & Brand Standards

• Champion a luxury-grade customer experience across all touchpoints, ensuring alignment with OEM expectations.
• Maintain showroom, digital, and service environments to premium brand standards.
• Drive CSI performance, ensuring customer issues are resolved promptly and service levels exceed expectations.

Leadership & People Management

• Lead, motivate, and develop a high-performing team across Sales, Aftersales, and Support functions.
• Set clear performance expectations, coaching department heads to deliver consistent results.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Ensure recruitment, succession planning, and talent development support long-term business stability.

Operational Excellence

• Oversee daily dealership operations, ensuring compliance with OEM, FCA, and regulatory requirements.
• Maintain high standards of process adherence across sales, service, parts, and F&I.
• Ensure health & safety, risk management, and governance standards are met.
• Drive digital transformation and modern retailing initiatives to enhance customer engagement and efficiency.

Stakeholder & OEM Relationship Management

• Act as the primary liaison with the manufacturer, ensuring strong alignment on performance, standards, and strategic initiatives.
• Represent the dealership professionally in OEM reviews, audits, and performance meetings.
• Build strong relationships with local business partners, fleet customers, and community stakeholders.

Experience & Background

• Proven track record as a General Manager, Dealer Principal, or Senior Department Head within a premium or prestige franchised motor retail environment.
• Strong commercial acumen with demonstrable P&L ownership and consistent delivery of financial targets.
• Deep understanding of premium OEM expectations, customer behaviours, and brand positioning.
• Experience leading multi-disciplinary teams in a fast-paced, customer-centric environment.
• Ideally experience of Premium or Prestige Franchises however not essential

Skills & Attributes

• Commercially sharp with strong analytical capability and strategic thinking.
• Inspirational leader able to motivate teams and build a high-performance culture.
• Customer-obsessed, with a natural commitment to luxury-grade service.
• Operationally disciplined, ensuring process excellence and compliance.
• Exceptional communicator, confident with senior stakeholders and OEM partners.
• Resilient, adaptable, and proactive, thriving in a dynamic retail environment.

Package

• Competitive base salary with performance-linked bonus.
• Company car (premium brand).
• Comprehensive benefits package.
• Opportunities for progression within a high-performing, well-established group.