What the job actually is, day to day * Winning new rental business across construction, vacant property and security, and building a pipeline into higher-specification markets: rail, defence, critical national infrastructure, utilities and telecoms. * Managing and growing the existing rental accounts, including a number of partner relationships through which our units reach site. * Pricing rental deals properly, which means understanding what a unit costs us per day, what the market will bear, and where the margin actually comes from. * Owning the pipeline and producing a monthly forecast the business can plan and buy stock against. * Working closely with operations and engineering so that what you sell can actually be delivered and supported. * Regular UK travel, with occasional overnight stays