Our client is a leading global asset manager with a wide range of successful funds across wholesale and institutional channels. They are hiring a Head of Channel Activation, EMEA. This is a key role in their marketing function. Main responsibilities include:

1. Own channel strategy and activation across paid, owned and earned touchpoints, including AEO, to maximise brand visibility, audience relevance and commercial impact
2. Lead channel activation across search, display, social, programmatic, web and emerging platforms to ensure the right message reaches the right clients at the right time
3. Define and govern the measurement framework for channel effectiveness, including attribution, ROI and insight generation, to improve decision-making and investment quality
4. Drive continuous optimisation of channels, journeys and timing based on data, so communications are more effective, more relevant and more respectful of clients’ time and attention
5. Partner with Growth Marketing to translate campaign briefs into joined-up channel plans that balance brand building, engagement and commercial outcomes
6. Collaborate with Marketing Services on audience strategy, journey execution, automation and martech enablement to support more coordinated channel delivery
7. Lead a high-performing team of channel specialists, setting clear standards for execution, governance, learning and continuous improvement
8. Represent channel strategy and effectiveness in senior marketing forums, shaping priorities, standards and investment decisions across EMEA

The successful candidate will possess:

1. Proven experience leading channel activation and performance functions in asset management or B2B financial services
2. Deep expertise across paid media, digital channels and performance measurement in a multi-market environment
3. Strong command of attribution modelling, media buying, and ROI analysis frameworks
4. Experience working within a matrix organisation, collaborating with both content/creative and martech teams
5. Familiarity with enterprise martech stacks (marketing automation, analytics platforms)
6. Track record of embedding performance culture, moving teams from activity metrics to outcome accountability
7. Excellent communication skills; able to translate performance data into strategic recommendations for senior stakeholders