Event Director / Commercial Event Lead

Guildford

£DOE

Our client is a fast-growing, award-winning events and media business with an entrepreneurial culture and ambitious growth plans. They are seeking an experienced Event Director or Senior Event Manager to take ownership of a portfolio of B2B exhibitions and sponsorship opportunities, driving commercial success while leading an established sales function. This is a highly commercial leadership role, combining event ownership with responsibility for key account management, sponsorship sales, business growth and team leadership. Reporting directly to senior leadership, you will play a pivotal role in shaping strategy, increasing revenue and delivering exceptional experiences for exhibitors, sponsors and attendees.

Key Responsibilities

• Develop and implement commercial growth strategies and sales plans.
• Lead sponsorship, exhibition and partnership sales activity.
• Manage and grow key client relationships.
• Identify and secure new business opportunities.
• Oversee forecasting, budgeting and revenue performance.
• Develop compelling value propositions and sales tools.
• Lead, mentor and support an international sales team.
• Work closely with marketing, content and operations teams to maximise event success.
• Attend industry events and exhibitions to promote the portfolio and generate new business.
• Drive continuous improvement across sales processes, customer experience and commercial performance.

About You

With at least 5 years experience, you will be a commercially minded event professional with experience in exhibitions or events at a manager or director level. You will bring strong leadership skills, a strategic mindset and a proven ability to win and grow major accounts. This role requires international travel

What's on Offer?

• Senior leadership opportunity within a rapidly growing business.
• Autonomy to shape commercial strategy and influence future growth.
• Flexible, results-focused working environment.
• Performance-related bonus opportunities.
• Long-term career progression within an ambitious organisation.
• Additional holiday benefits and pension scheme.