Regional Sales Manager

Client: Red Bull – Grocery

Role: Regional Sales Manager

Location:East Anglia & Essex (Territory covering Norwich West, Norwich East, Ipswich, Braintree, Bury St Edmunds, Kings Lynn, Basildon, Southend on Sea, Grays & Cambridge)

Contract: Permanent

Salary: £35,000 - £38,000 per annum (Dependent on Experience), 20% performance based bonus, plus company car & fuel card

Who are Acosta Group Europe?

Acosta Group Europe connects people with brands to deliver measurable results through unrivalled field execution, insight and collaboration. As part of a global business, we champion talent, culture and performance – empowering people to thrive and brands to grow.

What is the Role of Regional Sales Manager?

At Acosta Europe we build bold partnerships with some of the world's most exciting brands, and Red Bull is no exception. As a Regional Sales Manager, you'll lead a high-performing team of around 10 Strikers, helping to shape and execute the in-store sales strategy across the territory. You'll be at the forefront of growth, innovation, and inspiration—guiding your team to deliver exceptional results within the grocery channel.

This is a leadership role where you'll be driving performance through coaching, development and strategy execution. You'll oversee a team of 10 Strikers to deliver Red Bull's category sales plans, build strong retailer relationships and ensure the region consistently exceeds expectations.

What are the Key Responsibilities?

• Lead, coach and inspire your team of 10 to deliver regional sales KPIs.
• Deliver outstanding execution of Red Bull's grocery plans through your team.
• Conduct field visits, performance appraisals and development days.
• Collaborate with stakeholders at Red Bull and Acosta to align on strategy and execution.
• Analyse KPIs and field data to optimise regional performance and identify growth opportunities.
• Recruit and retain high-performing Strikers, ensuring minimal disruption to the business.
• Implement regional operational plans that support sales growth and team development.
• Control regional budgets, costs and ensure efficient use of resources.
• Contribute insight and feedback to drive innovation and new business opportunities
• Willingness to travel extensively across your region.

What do we look For in our Regional Sales Manager's for Red Bull?

• Experience in FMCG, retail or field sales management, leading and guiding a team to exceed targets.
• Strong leadership and influencing skills with the ability to build relationships and credibility across the organisation and within our client base.
• Confident in coaching, performance management and stakeholder engagement.
• Commercially aware with the ability to analyse and adapt sales plans.
• Organised, IT proficient (PowerPoint, Excel, Word).
• Hold Full Manual UK driving licence.

Why join Acosta Group Europe?

Comprehensive Healthcare – medical, dental, vision, plus life insurance and Employee Assistance Programme.

Generous Pension Plan – Growing contributions as your service increases helping you plan for the future.

Paid Time Off – 25 days holiday, plus bank holidays to recharge.

Paid Volunteering Day – Make a difference in your community.

Career Development – access to Acosta University and internal promotion programs.

Company Tools – Including state of the art technology to ensure you are set up for success, including Laptop and mobile phone.

Inclusive Culture – supportive, diverse, and values-driven environment.

Employee Engagement – social events, recognition programs, and wellness initiatives.

At Acosta Europe, we believe diversity and inclusion are the foundation of innovation and success. We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive. Ready to make an impact? Apply today and grow your career with us.