The Business: Are you an experienced CRM, Email Marketing or Customer Lifecycle professional looking for an opportunity to make a real impact? Or perhaps a Marketing Executive that has been some decent knowledge in the CRM space!
Nigel Wright are working exclusively with a growing, private equity-backed consumer business on an exciting digital transformation journey. As the business continues to invest in customer experience, data and marketing technology, we're looking for a CRM Executive to join the team and support the ongoing development of customer journeys, automation, segmentation and CRM-led business improvement projects.
This is a maternity cover role for a period of 12 months.
The Role: Key responsibilities will include:
- Supporting the optimisation of end-to-end customer journeys and lifecycle communications. - Building and refining customer segments, automated workflows and trigger-based communications. - Working with customer data to identify trends, opportunities and areas for improvement. - Monitoring CRM performance and producing reporting and insights to support decision-making. - Supporting the continued development of Microsoft Dynamics CRM across the business. - Collaborating with Marketing, Customer Care, Contact Centre, IT and other internal stakeholders. - Contributing to wider CRM and customer experience projects, including chatbot and automation initiatives. The Person: This is an excellent opportunity for someone who enjoys improving customer experiences, using data to drive decisions and helping shape the future of a developing CRM function.
You will be joining a supportive team and a data-driven business with a 'test and learn' approach where you will be given the freedom to continue to build the function.