We're working with a fast-scaling, creator-led digital business operating at the forefront of the creator economy. The business partners with leading creators to build, launch and scale high-performing digital products across education, coaching, membership and community-based offers.
This is a rare opportunity to step into a hands-on Growth Marketing Manager role, owning full-funnel performance across a portfolio of fast-growing digital brands in a highly experimental, data-driven environment.

The Opportunity
You'll be responsible for driving end-to-end growth across multiple creator-led digital products. This is a high-velocity, execution-heavy role, where strategy quickly turns into live funnels, campaigns and revenue-generating systems.
You'll take ownership of the entire growth loop-from insight and validation through to launch, optimisation and scale-ensuring every stage of the funnel is measurable, tested and continuously improved.

Key Responsibilities

• Own and optimise full-funnel performance across acquisition, conversion, onboarding, retention and monetisation journeys
• Build and iterate high-performing digital funnels, including landing pages, checkout flows, webinars, upsell paths and lifecycle sequences
• Rapidly execute ideas into live assets, including landing pages, email campaigns, ad creatives and organic content, often within 24-48 hour sprint cycles
• Plan, launch and optimise paid media campaigns across Meta and Google, contributing to creative direction, copy and performance strategy
• Develop and refine conversion-focused messaging, including ad copy, landing page content, email flows and hooks
• Design and run A/B and multivariate testing frameworks, scaling winning experiments
• Own analytics, attribution and tracking integrity, including UTMs, funnel instrumentation and performance reporting
• Build and manage CRM and lifecycle automation flows (e.g. email, onboarding, retention and reactivation journeys)
• Oversee performance across multiple concurrent brands (typically 5-10 at any one time)
• Translate data, customer insight and market signals into prioritised growth strategies and test roadmaps
• Establish and refine repeatable systems and SOPs to enable scalable execution across the portfolio

About You

• 4+ years' experience in growth, performance or digital marketing, ideally within B2C digital products, subscriptions, courses or creator-led businesses
• Proven ability to build and optimise funnels and landing pages, ideally using tools such as Webflow
• Strong understanding of paid media performance marketing (Meta, Google etc.)
• Hands-on experience with A/B testing and experimentation frameworks
• Strong analytical capability with a data-led approach to decision making
• Experience with CRM and lifecycle marketing tools (e.g. Klaviyo)
• Confident copywriter with strong commercial messaging skills
• Highly organised with the ability to manage multiple brands at pace
• Comfortable operating in a fast-moving, test-and-learn environment

Nice to Have

• Experience with tools such as Google Analytics, MS Clarity, Zapier, Webflow, Klaviyo or Meta Ads Manager
• Exposure to low-ticket funnels and ascension models
• Experience managing monthly paid media budgets of $20K-$50K+
• Familiarity with creative testing platforms and ad intelligence tools

The Environment
You'll be joining a fast-paced, performance-led growth environment where speed, experimentation and measurable outcomes are central to how the business operates.
The team works cross-functionally across product, creative, commercial and customer success functions, with a strong emphasis on autonomy, ownership and continuous improvement.

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.