Lead Analyst

London | Up to £100,000 plus equity

This is a senior individual contributor role where analytics directly influences product direction and commercial outcomes. You will play a key role in shaping personalisation within a highly data-led environment, working on complex customer journeys with clear ownership and visibility across the business.

The Company

They are a well-established, fast-growing digital business operating in a regulated consumer space. Known for their strong data culture and product-first mindset, they invest heavily in analytics to drive decision-making. The organisation is in a phase of international growth, with this role focused on a key expansion market. Teams are lean, collaborative, and operate to high standards.

The Role

• Drive personalisation across app and digital journeys to ensure customers see the most relevant products and experiences.
• Partner closely with product teams to define and deliver a long-term personalisation strategy.
• Use data to determine which products or messages to surface at different stages of the customer lifecycle.
• Collaborate with data science teams on recommendation systems and propensity models.
• Conduct funnel analysis to identify drop-offs and improve conversion and engagement.
• Lead and contribute to A/B testing and experimentation to measure uplift from product changes.
• Analyse and report on performance metrics including conversion rates, engagement, and customer behaviour.
• Work cross-functionally with product managers, engineers, and developers in a pod-style setup.

Your Skills & Experience

• Strong commercial analytics experience within a consumer or product-led environment.
• Advanced capability in SQL and Python, with Python central to analytical work.
• Experience with experimentation, A/B testing, and measuring product or feature impact.
• Exposure to propensity modelling, recommendation systems, or predictive analytics.
• Confident translating complex analysis into clear, actionable insights for stakeholders.
• Comfortable operating in a fast-paced environment with high expectations.

What They Offer

• Salary up to £100,000.
• Equity as part of the overall package.
• A high-impact role within a successful and growing organisation.
• Clear ownership, autonomy, and exposure to senior stakeholders.
• Hybrid working with Tuesday, Wednesday, and Thursday based in a London office.