The Shopper & Activation Executive owns the strategy and delivery of best-in-class shopper activation, bringing brands to life at the point of purchase across omnichannel retail. Working cross-functionally with Sales, Brand and external partners, the role drives commercially effective, sustainable activation that fuels brand growth.

Client Details

This is an opportunity within a market-leading, international FMCG organisation, known for its iconic consumer brands and long-standing heritage. The business offers a values-led culture, strong commercial focus, and the chance to shape how brands win with shoppers across modern omnichannel retail.

Description

• Lead and own the end-to-end shopper activation and visibility agenda across the UK
• Develop and deliver the annual activation strategy by brand and key customer
• Partner with Brand and Sales teams to deliver impactful shopper campaigns for NPD launches and core brand initiatives
• Translate global visibility frameworks into locally relevant, high-impact executions
• Act as the UK lead for shopper activation, working with Group and BU stakeholders
• Manage agency and supplier partners to deliver innovative, high-quality POS and activation solutions
• Own activation budgets, timelines and project delivery, ensuring strong ROI and P&L impact
• Drive innovation in POS, retail media and omnichannel activation
• Champion sustainability and continuous improvement across all activation materials

Profile

• Degree-level qualification or equivalent experience
• Strong experience in shopper / Brand activation, trade or retail marketing within FMCG
• Commercially astute, with a solid understanding of grocery and convenience retail
• Deep understanding of shopper behaviour and the path to purchase
• Proven ability to influence senior stakeholders and work cross-functionally
• Excellent project management and budget control skills
• A strong eye for brand execution, design quality and detail
• Proactive, resilient and comfortable operating at pace

Job Offer

12 months FTC £40,000 (5days ) / £50,000 (4days ) considered Hybrid Working