Sales Manager

Location: North West
Industry: Filling Production Line OEM
Salary: £55,000 – £60,000 + Benefits

Benefits

• 25 days annual leave
• Company car or car allowance
• Private medical insurance
• Death in Service (x4 salary)
• Pension contribution (6%)

Company Overview

Our client is a leading manufacturer of complete filling production lines for the beverage industry. As the UK’s largest OEM in this sector, they are known for delivering premium, high-quality machinery and technical solutions.

Their equipment is supplied to major blue-chip organisations including Britvic, William Grant, Refresco, Thatchers Cider, and many others. As a market-leading OEM, they provide ongoing technical support, spare parts, upgrades, and service solutions to an extensive installed customer base.

Role Overview

This is a fast-paced, technical Sales Manager role focused on selling service contracts, spare parts, and retrofit/change parts to an established customer base.

Working for a leading OEM manufacturer, the role involves managing a high volume of enquiries from existing, warm customers and delivering technically focused solutions in a busy, reactive sales environment.

This position is ideal for someone who enjoys handling volume sales activity, working at pace, and managing multiple customer requirements while maintaining a high level of technical accuracy.

Key Responsibilities

• Sell service contracts, spare parts, and retrofit/change parts to an existing customer base
• Manage a high volume of incoming enquiries from established, warm customers
• Prepare and deliver quotations quickly and accurately in a fast-paced environment
• Provide technically focused solutions tailored to customer requirements
• Maintain and develop relationships with key OEM customers
• Support customers with upgrades, lifecycle improvements, and machine modifications
• Manage multiple enquiries simultaneously while working towards sales targets
• Work closely with internal engineering and technical teams
• Negotiate pricing and commercial terms where required
• Deliver solution-based sales within a highly technical product environment

Skills & Experience Required

• Minimum 3–5 years’ experience in technical sales, capital equipment, spare parts, or service-related sales
• Experience working in a fast-paced, volume-driven sales environment
• Proven ability to manage a large workload and multiple customer enquiries
• Strong negotiation and communication skills
• Experience in solution-based or consultative sales
• Comfortable selling into existing customer accounts
• Engineering or technical sales background preferred
• Machinery, OEM, or industrial equipment experience highly desirable

Qualifications

• Preferred: Engineering qualification (Mechanical or Electrical)
• Any background in capital equipment, OEM, or industrial technical sales will be considered

How to Apply

For further information or to apply, please contact:

Dan Walton

SER-IN