Location: London, Watford or Bristol (Hybrid working options available)

Orchestrate the development, creation and delivery of high-quality content to support brand and reputation building, owning and leading the content calendar. Responsible for generating a continuous flow of content working with key internal stakeholders to align plans and content internally and externally. Specific responsibility for the development of brand and reputation campaigns/content from brief to multi-channel execution. Create compelling messaging which supports our objectives and delivers measurable outcomes, reporting across the business.

Duties/Responsibilities

• Contribute to ongoing campaign/content planning to build brand and reputation aligned to business strategy. Bringing the brand to life for our agreed audiences in a compelling way in owned and earned channels, optimising the reach and impact, including spokesperson plans and alignment with internal comms and CEO office.
• Develop and own the campaign/content plan and calendar delivering campaigns from brief through to execution across multiple channels – e.g. media, email, direct mail, social media, website, events, paid search, industry and customer insights and adviser training. Work closely with research and insights, content writers, events manager, marketing comms and digital teams where required. Support the development and delivery of innovative content working with external partners as required.
• Ensure that all content and brand marketing collateral and literature on and offline is maintained and up to date, managing the approval process so that it adheres to brand guidelines, and is signed-off by Technical, Legal, Compliance, Product and Distribution, and any other relevant parties, including external partners, as appropriate.
• Support the evolution of brand guidelines creation and training across the business.
• A key aspect of the role is robust reporting and analysis. Ensure that agreed performance metrics and KPIs are measured and reported, and relevant data monitored, using insight to improve performance over time. Continually review and assess the competitive landscape and market trends and be the SME (subject matter expert) in the marketing team.
• Support in the governance of the brand through timely sign offs, and sublicence agreements and other required activities to protect the brands’ integrity. Championing the importance of a strong brand within the business influencing and managing key stakeholders.

Skills, Knowledge and Experience

Solid practical experience in a marketing communications management role is necessary, for example:

• Strong background in brand and content campaign planning, execution and measurement in all channels
• Creative ability to deliver compelling and engaging content
• Use of data and marketing analytics to improve campaigns over time, including testing and optimisation techniques
• Wide knowledge of digital marketing methods - including email campaigns, content marketing, social media, and online advertising
• Significant experience working with creatives, agencies and other providers of marketing services
• Hands-on experience of using marketing systems such as CMS, google analytics, marketing automation and email software

A background in brand and marketing comms is essential, preferably with some financial services experience, and ideally including intermediary as well as consumer markets.