Head of Sales

Specialist Property Finance / BTL Mortgages / Bridging Finance

Location: London / Hybrid

Salary: Up to £130k + Bonus + Benefits

Our client:

This is an exceptional opportunity for an experienced Head of Sales / Sales Manager to join one of the UK's leading specialist property finance lenders at a pivotal moment in their growth story. With a strong and established product suite spanning BTL mortgages, bridging finance, and specialist lending, the business has built a great reputation in the intermediary market and is now ready to take the next step.

As part of an ambitious growth strategy, they are creating this brand new Head of Sales position to lead, develop, and elevate their business development function.

The Role:

This is a newly created, senior leadership role that represents a genuine chance to make your mark. You will take ownership of the sales function, leading an established team of Business Development Managers, shaping strategy, driving performance, and building a culture of excellence across the team.

The business is looking for a leader who is deeply connected to the specialist finance market, commands respect through knowledge and integrity, and inspires their team to consistently deliver outstanding results.

As Head of Sales you will be responsible for the overall performance of the BDM team and the firm's distribution strategy across the intermediary market. You will work closely with the senior leadership team to define commercial objectives and translate these into clear, measurable targets for your team.

Key Responsibilities

• Leading, coaching, and developing a team of Business Development Managers across the BTL and bridging finance lending sectors.
• Defining and implementing a clear sales strategy aligned to business growth objectives.
• Building and maintaining senior-level relationships with key broker firms, networks, clubs, and DA/AR businesses.
• Driving deal flow from enquiry through to completion. Monitoring team performance through KPIs, pipeline data, and activity metrics, intervening early and constructively where needed.
• Creating a high-performance culture that is professional, collaborative, and commercially focused.
• Working closely with credit, underwriting, and operations to ensure a seamless broker and client experience.
• Representing the business at industry events, conferences, and senior broker meetings.
• Contributing to product development and pricing strategy based on market intelligence and broker feedback.
• Reporting directly to senior leadership on performance, market trends, and strategic opportunities.

About You

You will be a proven sales leader with deep roots in the specialist property finance market. You lead by example - your team respects you not because of your title, but because of your knowledge, your consistency, and the way you carry yourself professionally in every interaction.

Experience Required:

• Significant experience in a senior sales leadership role within specialist property finance, with bridging finance experience being non-negotiable.
• You will have a proven track record of leading and developing high-performing BDM or sales teams, alongside a deep understanding of the UK intermediary market including brokers, networks, clubs, and packagers.
• Strong commercial acumen with the ability to translate strategy into execution is essential, as is the ability to drive performance through positive leadership by motivating, coaching, and developing people rather than simply managing numbers.
• Exceptional communication and relationship management skills at senior level are a must, and you will be credible, professional, and well-regarded within the specialist finance community.