New Car Sales Manager – Premium Dealership

Location: Liverpool

Salary: £50,000 basic | £85,000+ OTE

Richard Abson Group are working with a premium car dealership in Liverpool to recruit an experienced and motivated New Car Sales Manager.

This is a standout opportunity to join a high-performing site with strong stock levels, excellent support, and a team already achieving stretch targets.

The Role

Reporting to the Head of Sales, you will lead the New Car operation and play a key role in the overall performance of the dealership’s sales department. You’ll manage a successful team of 7 Sales Executives, driving results while maintaining the highest standards of customer experience and brand compliance.

You will be responsible for:

• Driving new car sales performance and profitability
• Supporting the sales team through coaching, structure, and daily leadership
• Ensuring adherence to manufacturer and brand standards
• Maximising finance penetration and manufacturer campaigns
• Managing customer experience and sales process compliance
• Working closely with the senior leadership team to deliver site-wide targets

You’ll also benefit from strong on-site support, including a dedicated Business Manager focused on deal structure and finance conversion, allowing you to concentrate on leadership, performance, and departmental strategy.

Package & Benefits

• £50,000 basic salary
• £85,000+ OTE
• Every other weekend off
• One weekday off every week
• Stable, successful department with strong earning potential

Interested?

If this role sounds like the right next step for you, apply now or contact Jake Jones at Richard Abson Group for a confidential discussion.