Position: PR Associate Director
Location: London
Career Level: Associate Manager

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: song

As a team...

TMW is a leading integrated creative and communications agency, based across London and Bristol. Proudly wired differently, we believe that the best ideas work everywhere. We combine standout creativity with end-to-end connectivity to create ideas that move people in every channel.

As an Associate Planning Director...

We are looking for a culturally led, PR associate director who has their finger on the pulse of the ever-changing earned landscape as well as a passion for driving results and managing successful client relationships. A proven track record of running successful earned first campaigns, an understanding of plugging into integrated work as well as a good financial management to ensure profitable work.

What you will do…

Client servicing/management

• Establishes and capitalises on multi-level client relationships across each business 

• Manages client expectations and pushes back when required, acts as a consultant  

• Strives to grow each account year on year through proactive selling of value-add services, Group products and services 

• Successfully manages portfolio in line with company's budgetary targets 

• Has a clear strategy in place to maintain and grow portfolio against agreed targets - reporting to Exec PR Director  

• Delivers strong written work including proposals which meet high quality standards and achieve results 

Strategic comms & Council

• Strategically assesses the client's communication challenges - understanding and articulating the strategy in a succinct way- and delivering ongoing strategic counsel to client and team 

• Provides Brand Consultancy as well as PR consultancy- highlighting multi-channel opportunities when appropriate 

• Considers audience and channel in all proposals - thinking more broadly about digital, social and content-led strategies and drawing on wider skill-sets from across the agency to add value to thinking 

• Displays the appropriate level of knowledge, skills and confidence to direct and manage all aspects of comms programme 

• Works with and provides support and coaching to the team on strategic comms 

• Has a clear and strong understanding of the PR & Social landscape, offering strategic counsel to both clients and prospective clients

Commercial/Financial management

• Responsible for the development of accurate budgets for all client activity, ensuring Group services are described and costed appropriately

• Responsible for the development and output of accurate resource plans

• Responsible for the management of client servicing levels, within pre-agreed levels- ensuring all activity falls within the cIient contract 

• Responsible for sharing all financial updates (inc. organic target updates) with the Exec leads and finance team 

• Responsible for ensuring relevant fees are assigned to the different rollers e.g. TWW, Design 

• Ongoing monitoring of roller to ensure all financial data including organic growth targets are always up to date 

• Understands and delivers specialist agency products and services (media training, message development, digital strategy, trends workshops) to increase high-value revenue earning potential 

New business

• Successfully co-owns and manages (with support from Exec director where required) the new business process, from qualification to pitch 

• Works effectively with central new biz team and maximises all potential leads 

• Generates new business opportunities through personal leads, contacts and connections 

• Proactively identifies new revenue streams through value-add services for both existing clients and new business 

• Generates organic growth through the wider TMW and Accenture business through building key connections

Leadership

• Approachable to all team members, encouraging involvement and listening to others point of view 

• Provides coaching and informal training to increase team capability, motivation and value to the business 

• Proactively manages performance to guide and direct team and manage any issues 

• Works effectively with leadership team and HR to consider team shape, needs and challenges