We have an exciting role with our client based in Norwich who are looking to recruit a Biddable Manager to manage their large paid social media and PPC campaigns

The role responsibility will be to drive the maximum number of quality leads into the business.

 Main Responsibilities

• Management of Paid Social channels for 3 national market leading brands with laser focus on ROI.
• Working with eight figure budgets on diverse range of biddable accounts, platforms (e.g. Meta, Google & Microsoft) and campaign types (e.g. Paid Social, Search, Pmax, Demand Gen).
• Developing & implementing audience (including first party data) and creative strategies which drive performance and growth for paid social channels.
• Optimising and briefing the wider team to create bespoke landing pages for paid social to maximise the volume of high-quality leads.
• Manage bids utilising an array of fully automated bidding solutions to offline conversion actions.
• Digital agency and supplier liaison from tech providers and key media owners including Google, Meta, Microsoft Ads.
  
  • Collaborate with an award-winning London based Search agency to implement cutting edge PPC technology.
  • Collaborate with tech platform Account and Industry managers to optimise campaigns and drive performance delivery.
• Martech usage including Google Marketing Platform (Campaign Manager, Search Ads 360, Display Video 360). Other martech including Google Analytics 4, Google Ads, Bing Ads, Bot Management tool.
• Report into Biddable Media Lead to ensure all activity falls in line with the wider paid media strategy.

Performance measures

• Primary Paid Media metrics such as cost per acquisition and return on investment/advertising spend.
• Secondary Paid Media metrics including of cost per click, click through rate, conversion rate.
• Spend to planned budget & cost of sale % by region by product.

Knowledge and Experience 

• Digital marketing background (either client or agency side).
• Minimum of 2-4 years’ experience of hands-on management of large paid social campaigns and budgets.
• Excellent analytical skills.
• Able to communicate effectively in verbal and written formats.
• Proficient user of Microsoft packages.
• Knowledge of Google Marketing Platform particularly CM & SA360.
• Experience in Lead Generation preferrable
• Knowledge of Google Ads and Microsoft Ads interfaces and Editors (although full training will be given).
• Specific Digital Marketing qualifications.
• Meta Blueprint certified

Please apply with your updated CV.