Job Title: Marketing Manager
Salary:£45,000
Location:Worcestershire

Overview

An exciting opportunity has arisen for a commercially focused Marketing Manager to join a growing business at a key stage of its development. This position will play a central role in shaping and delivering marketing activity that drives brand visibility, lead generation, and revenue growth.

Reporting to the Head of Marketing, you'll take ownership of multi-channel campaigns, work closely with cross-functional teams, and bring a modern, data-led approach to marketing-leveraging AI and automation tools to improve performance and efficiency.

Key ResponsibilitiesMarketing Strategy & Execution

• Contribute to the development of the overall marketing roadmap
• Own the delivery of integrated, multi-channel campaigns aligned to business goals
• Manage timelines, budgets, and campaign performance from concept through to delivery

Demand Generation & Campaigns

• Drive lead generation through targeted marketing initiatives
• Plan and deliver campaigns across digital and offline channels
• Analyse campaign performance and continuously optimise activity

Product & Proposition Marketing

• Support go-to-market strategies for new products and services
• Create compelling messaging and positioning for different audiences
• Develop sales collateral and supporting materials

Content & Brand

• Maintain a consistent brand voice across all touchpoints
• Oversee the creation of high-quality content (blogs, case studies, insights)
• Use AI-driven tools to enhance content production and scalability

Digital & Performance Marketing

• Manage core digital channels including SEO, paid media, email, and social
• Monitor website performance and user engagement metrics
• Use insights and data to improve conversion rates and ROI

Events & External Engagement

• Lead the delivery of events such as webinars, exhibitions, and partner initiatives
• Build relationships with external partners, suppliers, and media

Team & Stakeholder Management

• Provide guidance and oversight to junior team members
• Collaborate closely with sales and other internal teams
• Manage external agencies and contractors where required
• Report on marketing effectiveness and key metrics to senior leadership

Experience Required

• 5+ years' experience in a marketing role, including time in a managerial or senior position
• Strong grasp of digital marketing channels, tools, and best practices
• Experience delivering successful multi-channel campaigns
• Comfortable working with data to inform decisions and measure success
• Ability to manage multiple priorities in a fast-paced environment
• Exposure to AI tools within a marketing context

Desirable Background

• Experience in B2B environments, ideally within tech or a related sector
• Familiarity with CRM systems and marketing automation platforms
• Strong content marketing and storytelling experience
• Any sector-specific experience (e.g. automotive) would be beneficial

Skills & Attributes

• Excellent communication skills, both written and verbal
• Strong organisational and project management abilities
• Commercial awareness and a results-driven mindset
• Proactive, adaptable, and comfortable working in a growing business environment
• Proficiency with Microsoft 365 and standard marketing platforms