GTM and Web Analytics Specialist
London, Hybrid

Salary up to £46,000

This is a high impact role focused on building and optimising a robust, privacy compliant digital tracking setup that underpins confident, data driven decision making. You will play a central role in shaping how customer journeys are measured across web and app platforms, working closely with teams across the business to deliver scalable, high quality analytics.

The Company
They are a large, established organisation operating across multiple European markets with a strong digital and customer focus. Data plays a critical role in how they understand customers, optimise experiences and support commercial outcomes. The environment is collaborative, fast moving and centred on continuous improvement.

The Role

• Own and optimise Google Tag Manager across web and app environments to ensure accurate and reliable tracking
• Partner with development, product, UX and CRO teams to design scalable tagging solutions aligned to business goals
• Support cross platform and cross device tracking to deliver a complete view of customer journeys
• Build and maintain advanced tracking solutions, including custom integrations and APIs where required
• Define, document and govern data layer standards to ensure consistency across markets
• Audit, QA and debug tags, triggers and data outputs to maintain data quality
• Lead mobile app analytics using GA4 and Firebase, ensuring alignment with web tracking
• Provide guidance, documentation and training to upskill teams and standardise best practice
• Work with data governance stakeholders to ensure compliant, well structured data collection

Your Skills and Experience

• Strong commercial experience implementing and managing tracking with Google Tag Manager and GA4
• Hands on experience with mobile app analytics, Firebase and BigQuery
• Capability in server side tagging and modern tag management approaches
• Working knowledge of the Microsoft stack
• Good understanding of GDPR, consent management and privacy requirements
• Strong problem solving skills with the ability to manage competing priorities
• Clear communication skills, engaging confidently with both technical and non technical stakeholders

How to Apply
Apply now to learn more about how this GTM and Web Analytics Specialist role could be the next step in your career.