Ecommerce Manager

• Location: Evesham, Worcestershire
• Salary: up to £55,000 per annum
• Hours: Full-time, Permanent

My client has a growing portfolio within the food industry, and are currently seeking an Ecommerce Manager to join their team. This role offers the opportunity to lead and grow their ecommerce channels, focusing on driving online sales growth and managing the end-to-end digital customer experience.

Day-to-day of the role:

• Plan and deliver digital campaigns aligned to trade calendars, promotional cycles, and commercial priorities.
• Manage a content calendar focused on product launches, availability, promotions, and customer needs.
• Create or oversee trade-focused copy, imagery, and supporting content, working collaboratively with marketing colleagues.
• Test and optimise campaigns, landing pages, and messaging to improve engagement and conversion.
• Track ecommerce channel and campaign performance, providing actionable insights to stakeholders.
• Manage and optimise ecommerce platforms such as Shopify, WooCommerce, and/or WordPress.
• Oversee third-party app and plugin integrations, and work with developers or agencies for technical changes.
• Plan and manage lead generation campaigns targeting trade, wholesale, and foodservice audiences.
• Manage budgets and performance against key metrics like CPA, ROAS, and revenue targets.
• Grow and segment CRM and email databases to support commercial communications and promotions.
• Take ownership of the full customer journey from first interaction through to repeat ordering.
• Monitor customer feedback and service issues, driving continuous improvement.

Required Skills & Qualifications:

• Minimum of 3 years’ experience in ecommerce and/or digital marketing, including managing ecommerce platforms.
• Experience in a B2B or trade ecommerce environment, preferably within frozen food, FMCG, or foodservice.
• Expertise in Shopify, WordPress, and/or WooCommerce.
• Hands-on experience with paid campaigns across platforms like Meta and Google Ads.
• Proficiency in email marketing platforms such as Klaviyo or Mailchimp.
• Knowledge of analytics tools including GA4 and Google Search Console.
• Solid understanding of SEO within a product-led, trade-focused environment.
• Ability to produce and manage accurate, commercially focused content at pace.
• Ability to collaborate effectively with senior stakeholders and external partners.

Interested?  Apply online today or contact Jo Aldred at REED Marketing & Creative for more information